If you only know one, you don't know any
Reflecting the spirit of the city
The fact that each hotel of the 25hours group has a different look is undoubtedly due to the diversity of the cities where they are located. The concept behind individual hotels is designed to perfectly match the given location – from architectural design through to the various services available. As a result, guests may find themselves in a nostalgic environment, in an African bazaar or even in the middle of a jungle. 'We devote ourselves to developing unique destinations, inspired by their location and setting as well as by the art, culture and history they are surrounded by. Our ideas are based on dynamism, elements of surprise and a touch of adventure', claims the hotel's website. This makes a stay at a 25hours hotel not only the opportunity to visit a new place but a journey through time or an excursion to new worlds. In order to give rooms and spaces an authentic and personal character, different designers and interior architects are taken on board for each project. Together with 25hours, they develop the unique designs and put their personal stamp on each individual hotel.
Literary Florence
The 25hours hotel Piazza San Paolino carries the signature of the Milan architect and designer Paola Navone, is inspired by Dante's 'Divine Comedy' and interprets his work with a dash of humour. The hotel is situated in the heart of Florence – Dante's home town. The rooms are housed in a former monastery and exude their own special historic charm. An extension to the ancient building provides an additional 104 rooms. In many places throughout the complex, links to the greatest works of world literature are palpable: The excursion into Dante's world starts with the choice of room.
Guests can chose to stay in Hades or in Paradise. Accordingly, on entering their room they will be met by black bed linen and red velvet curtains or by a dazzlingly white oasis with details in blue. Several design elements such as the crockery in the hotel's San Paolino restaurant was even specially designed for 25hours by Navone and her team. And, what's more: The hotel was opened on the day Dante Alighieri died 700 years earlier. More stringency is hardly possible.
As maritime as Hamburg
The aura of the 25hours Hotel HafenCity in Hamburg is completely different. Here, a yearning for distant places and a sense of home are, quite literally, firmly anchored down as many maritime elements are so undeniably characteristic of the Hanseatic city. The hotel is only a stone's throw away from various sights such as the Elbe Philharmonic Hall, and is a perfect starting point to discover the city. Guests can sleep in cosy berths, whilst wall coverings relate the real and, in part, treacherous stories of sea-farers. Overseas containers and sailor's yarn round off the nautical concept – true harbour feeling guaranteed! Guests can also send their own letter in a bottle and indulge themselves in the hotel's 'heimat' restaurant, evoking the home sickness which besets sailors. The menu contains classic dishes reflecting German cuisine, from the North Sea to the Alps. Typically Hamburg.
Different concepts, same values
There are nevertheless still several aspects which all 25hours hotels have in common: A surprising level of service, exceptional experiences, easy access to public transport, a wide range of fine fare and a love of detail, guests and their own employees. To support this, the hotel group instigated '25hours people' – an employer brand demonstrating their appreciation of employees with the promise 'Come as you are – with your talents and your character'. This puts the focus squarely on topics such as work culture and togetherness but above all the widely different personalities within the hotel group.
A matching website and an Instagram channel bring the faces behind the company to life in a special way. After all, only the people who go about their work there each day can bring the vision of the hotel brand to life: 'Every cool town needs a 25hours hotel'.
This article is part of our customer magazine "Welcome & Stay". Feel free to download the digital version of the magazine.
