Privacy Notice

This Privacy Notice informs you about the data processing in connection with our website and other Miele services. Services means the services and other activities, such as support, to be supplied to or carried out by or on behalf of Miele. The processing of personal data takes place exclusively within the framework of the respective applicable legal data protection laws, in particular the European Union (“EU”) General Data Protection Regulation (EU 2016/679) (hereinafter referred to as "GDPR") and where relevant applicable local data protection law in your territory. Where we refer to the GDPR we also include reference to applicable provisions of the local data protection law in your territory.

1. General information

1.1 Personal data

In accordance with Art. 4 (1) GDPR, “personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

1.2 Controller

The controller within the meaning of Art. 4 (7) GDPR is:

Miele Co Ltd,

Fairacres, Marcham Road,

Abingdon,

Oxfordshire, OX14 1TW

Tel:     0330 160 6600

Email: info@miele.co.uk

 

1.3 Data Protection Officer

You can contact our “Data Protection Officer” at the postal address or phone number listed under the section Controller or by sending an Email to: DPO@miele.co.uk

1.4 Legal basis for processing

Information on the legal basis are provided in the relevant section for each of the individual processing activities. The following applies in general:

Insofar as we obtain your consent for the processing of personal data, Art. 6 (1) (a) GDPR is the legal basis.

When processing personal data that is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract, Art. 6 (1) (b) GDPR is the legal basis.

Insofar as the processing of personal data is required for compliance with a legal obligation to which we are subject, Art. 6 (1) (c) GDPR is the legal basis.

If the processing is necessary to safeguard a legitimate interest on our part or on the part of a third party and if your interests, fundamental rights and freedoms do not override the former interests, Art. 6 (1) (f) GDPR serves as the legal basis for the processing.

1.5 Storage of personal data

We delete personal data as soon as the storing is no longer necessary in relation to the purposes for which they were collected or otherwise processed. Beyond that, we may be obliged to store your personal data for compliance with a legal obligation which requires processing by Union or Member State law to which we are subject (e.g. commercial and tax law). The personal data will be deleted when a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data in order to conclude or fulfill a contract.

1.6 Obligation to provide personal data

Unless otherwise described in our Privacy Notice, you are not legally or contractually obliged to provide your personal data. However, failure to provide personal data may in some cases mean that we are unable to provide services.

1.7 Transfer of personal data

Within the context of the data processing described in this Privacy Notice, it might be possible that we transfer personal data to the following categories of recipients (in addition to the recipients expressly stated in this Privacy Notice):

• • Authorized agents and other consultants (e.g. attorneys, tax accountants, auditors);
• • Service providers (e.g. marketing agencies, IT service providers);
• • Companies of the Miele Group (https://www.miele.com/en/com/subsidiaries-2156.htm);
• • Insurance companies; and
• • State agencies and governmental bodies.

We only transfer personal data to third parties insofar it is required to fulfil our contractual obligations, in case we have or the respective third party has a legitimate interest in processing the personal data or if you have given consent to the transfer. Furthermore, we only transfer personal data to third parties if and insofar as we are obligated to do so according to applicable law, regulatory action or court order.      

1.8 International transfer of personal data

Unless otherwise expressly stated in this Privacy Notice, all personal data collected from you in connection with your use of Miele services are generally stored and processed on servers within the territory of the European Union. However, it might be possible that your data will be transferred and processed outside the territory of the European Union. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here) or adequacy decisions by the European Commission on the basis of Art. 45 of Regulation (EU) 2016/679 (which can be found here). Please contact us if you want to get more information about the international transfer of data at Miele.

1.9 Data subject rights

Data subjects have various rights under GDPR. These include in particular:

• • Right to information: According to Art. 15 GDPR, you can request a confirmation as to whether personal data concerning you is being processed by us. If such processing is available, you may also request further information about the processing from us.
• • Right to rectification: In accordance with Art. 16 GDPR, you are entitled to rectification and/or completion if the processing of personal data concerning you is incorrect or incomplete.
• • Right to restriction of processing: You may request, pursuant to Art. 18 GDPR, that the processing of your personal data be restricted, as far as one of the following conditions is given:
  1. the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
  2. the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
  3. the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;
  4. the data subject has objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
• •Right to erasure: According to Art. 17 GDPR, you also have the right, under certain circumstances, to demand the deletion of your personal data that has been stored, as far as one of the following conditions is given:
  1. the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
  2. the data subject withdraws consent on which the processing is based according to Art. 6 (1) (a) GDPR, or Art. 9 (2) (a) GDPR, and where there is no other legal ground for the processing;
  3. the data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR;
  4. the personal data have been unlawfully processed;
  5. the personal data need to be erased for compliance with a legal obligation in Union or local law of a Member State to which the controller is subject;
  6. the personal data have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.
• • Right to data portability: In accordance with Art. 20 GDPR, you are also entitled to receive the personal data that you have provided in a structured, common and machine-readable format and to transmit it without any obstruction from us to another controller.
• • Right of appeal: You have the right to complain about the handling of your personal data by a data protection authority. Information Commissioner's Office (ICO)Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, icocasework@ico.org.uk. Please find further information here: https:// www.ico.org.uk
• • Right of objection: If your personal data on the basis of legitimate interests are processed pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for this arising from your particular situation, Miele cannot demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or if your objection is based on being targeted to personal advertising. In the latter case, you have a general right of objection, which is implemented by us without any situation being specified.

To assert the aforementioned rights, please contact us stating your concern, your name and, if applicable, your customer number. Please address your request to the contact details given in sections Controller or Data Protection Officer.

2. Collection and processing related to our website

2.1 Automatically processed data when visiting

Each time you access our website, your browser automatically transmits data that are stored in the log files of the server. This includes the following data (hereinafter referred to as the "Log File Data"):

• • Information about browser type and browser version;
• • Operating system of the user;
• • Internet service provider and IP address of the user; and
• • Date and time of the access.

The Log File Data is evaluated anonymously in order to continuously improve the website, to adapt the website to the interests of our users and to be able to remedy errors quickly. For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1) (f) GDPR.

In a non-anonymised form, Log File Data are used solely to detect malfunctions and to ensure system security, including detection and tracking of improper access attempts and fraud and abuse attempts. In the event of technical errors or security incidents, we may also log the customer number and the shopping cart ID. The data are stored up to 30 days. In certain cases, Log File Data must be stored for a longer period, e.g. for troubleshooting or for preservation of evidence. In these cases, Log File Data will not be deleted until final clarification of the respective incident and may in individual cases be forwarded to the investigating authorities. For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1) (f) GDPR.

2.2 Registration for Miele Account

With a Miele Account, you can easily access all relevant information related to your orders, products, warranties, upcoming events and product services. All these information will be gathered and will be made available to you after your registration and login on the Miele website or in the Miele Apps. 

We and Miele & Cie. KG are jointly responsible for data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with the main terms of the joint controller agreement between Miele & Cie. KG and us.

If you actively submit data to us, for example by registering with a Miele Account, we will process the data transmitted by you.

When registering for a Miele Account, we collect and process the following information from you:

• • Title;
• • Name;
• • Email;
• • Address;
• • Telephone number;
• • Password; and
• • Date of birth (optional).

We process the above data to create and maintain a Miele Account. The legal basis is Art. 6 (1) (b) GDPR.

If you submit your date of birth, we will process this to send you a personal birthday surprise by Email, Miele Apps or any other communication channel. The legal basis is your consent, in accordance with Art. 6 (1) (a) GDPR. You may revoke any consent granted to us regarding the use of your data at any time with effect for the future. For this purpose, please use the contact details provided in sections Controller or Data Protection Officer.

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. For this, the legal basis is Art. 6 (1) (c) GDPR.

If and insofar you decided to register a Miele appliance through the Miele website or Miele App or to pair a network-enabled Miele appliance with your Miele Account, we will process the following data:

• • Customer number and Miele account;
• • Equipment serial number;
• • Appliance manufacturing number;
• • Functional characteristics of the appliances and appliance master data; and
• • Purchase date.

We process the above data to provide you an overview of all of your registered or paired domestic appliances. The legal basis is Art. 6 (1) (b) GDPR.

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. For this, the legal basis is Art. 6 (1) (c) GDPR.

2.3 Processed data when using the online shop

If you actively submit data to us, for example by using our online shop, we will process the data transmitted by you.

You can use our online shop as guest or registered user. When using the online shop, we collect and process the following information from you:

• • Title;
• • Name;
• • Address;
• • Email;
• • Telephone number;
• • Items ordered;
• • Delivery interval and address, if different;
• • Invoice and payment data.

We process the above data to process your orders. If you signed up for a subscription, we will process the above data for each delivery.

The legal basis is Art. 6 (1) (b) GDPR. When you use the online shop as registered user, we store the order history to your Miele Account; for example to present your recently purchased products. The legal basis for this is Art. 6 (1) (b) GDPR.

We store the data collected for the contract until the expiry of the statutory or any contractual warranty and guarantee claims. Thereafter, we store the information required by commercial and tax law for the statutory periods of time for the sole purposes of an audit being performed by the tax authorities. For this, the legal basis is Art. 6 (1) (c) GDPR.

Your payment data will be forwarded to the respective payment service provider for payment processing.

We have assigned the following payment service providers; (i) Worldpay (UK) Limited, (ii) Worldpay Limited and (iii) Worldpay AP Ltd registered at The Walbrook Building 25 Walbrook, London EC4N 8AF, United Kingdom, www.worldpay.com and (iv) Adyen N.V., Simon Carmiggeltstraat 6-50, 1011 DJ, Amsterdam, the Netherlands, https://www.adyen.com/policies-and-disclaimer/privacy-policy, to process payments via Apple Pay, Google Pay, credit card and other payment methods on behalf of Miele. All credit card details are directly entered into the system of the respective payment provider and cannot be read or processed by us. Please find the privacy notices and more information about our payment providers on the respective websites.

If you choose “Pay by Bank” the payment is done through Tink. After your selection of your bank, you will be redirected to your bank’s website or app to complete the payment. Please find more information to online payment pay by bank at: https://tink.com/legal/notices/.

More information on the processing of your data when using Apple Pay can be found at: https://support.apple.com/en-us/HT203027.

More information on the processing of your data when using Google Pay can be found at: https://policies.google.com/privacy and https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en-GB.

If you pay via PayPal, you will be redirected to PayPal's website via a link. With regard to payment processing, the data processed relate to your name, your address, your Email address, any telephone number(s) and account or credit card information. Please refer to the General Terms and Conditions, Terms of Use and Privacy Notice of PayPal (Europe) Sàrl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg on the website: www.paypal.com.

If you pay via Klarna, you will be forwarded to the Klarna app, a service of the Klarna Bank AB (publ) Sveavägen 46, 111 34 Stockholm, Sweden. Regarding payment processing, the data processed relate to your name, your address, your Email address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Privacy Notice and Terms of Use of Klarna, which can be found at: https://www.klarna.com.

The legal basis is Art. 6 (1) (b) GDPR.

In addition to the abovementioned processing purposes, we process your IP address for IT-security and fraud prevention purposes, in particular preventing and detecting of payment fraud. For fraud prevention purposes, we receive information from our payment service provider for payment risk assessments and to ensure safe services.

We also process your address (or delivery address, if different) data to validate your address. We process such data for fraud prevention purposes as well as to avoid and correct input errors. We have a legitimate interest in such data processing, the legal basis is Art. 6 (1) (f) GDPR. We use a processor bound by instructions within the meaning of Art. 28 GDPR for data processing.

The delivery address will be forwarded to the delivery partner appointed by us. So that the delivery partner can contact you to coordinate the delivery date or in the case of delivery problems, we will provide the delivery partner with your Email address and, if applicable, telephone number. The respective data are transmitted solely for the respective purposes and are deleted after delivery.

For certain products, we offer a track-and-trace service. In this event, we will transfer your Email address and other data to our instruction-bound service provider. The legal basis for the processing of the data is Art. 6 (1) (b) GDPR. Furthermore, we have legitimate interest in the proper delivery of your order, Art. 6 (1) (f) GDPR. The data will be processed as long as it is required for the track-and-trace service and will be deleted afterwards.

2.4 Sale of goods that fall within the scope of marketing and use of explosives precursors

EU Regulation 2019/1148 establishes provisions regarding the marketing and use of explosives precursors. In our Miele online shop for commercial customers, we also sell products that fall within the scope of this regulation. These products are specially indicated by us in the order process and are subject to special requirements. If you wish to purchase such products, we are required to process the following information about you to comply with our legal obligations:

• • Name of customer;
• • ID number and issuing authority;
• • Authorised representative of company (principal);
• • Value added tax or another company identification number;
• • Company address;
• • Trade/business/profession;
• • Commercial name of the product, restricted explosives precursor, CAS no., amount (kg/l), concentration;
• • Intended use;
• • Statement of obligation in accordance with Annex IV of Regulation (EU) 2019/1148.

In order to contact and communicate with you, we also process your:

• • Telephone number;
• • Email;
• • Postal address.

Once your purchase request has been received via our Miele online shop, our office team will contact you by telephone to discuss the next steps regarding processing your order and legal requirements, and to carry out an initial check to ensure that you meet the purchase requirements. In general, communication and submission of evidence documents will then take place via Email or postal correspondence. Evidence of the identity of the customer, their status as a professional user, authorisation to represent the customer and take receipt of the products, and the applicable completed declaration of obligation in accordance with Annex IV of Regulation (EU) 2019/1148 must be provided before the sales contract is concluded. Additional evidence for the abovementioned data may also be requested to ensure that the legal purchase requirements are met. Your documents will then be reviewed by our office team in accordance with the criteria specified in the Guidelines of the EU Commission. The data used is processed to initiate and, where applicable, perform a contractual relationship with you and to comply with the legal regulations; Art. 6 (1) (b) and (c) GDPR.

We reserve the right to reject purchase requests in the Miele online shop on a case-by-case basis. This may apply in particular if the information provided is not complete or not credible, or if we have reasonable grounds for doubting the intended use or its legitimacy. Deliveries to home addresses or PO boxes are not permitted.

We are subject to monitoring and reporting obligations. Any suspect activity will be reported to the national or local competent authority. You will find further information on the requirements of the regulation and our reporting obligations in the Guidelines of the EU Commission. Please note, that you will usually have restrictions and reporting obligations after a transaction regarding the acquisition, introduction, possession or use of that restricted explosives precursor, in accordance with Regulation (EU) 2019/1148  and national implementing legislation.

The information we process about you is stored in your customer account in our system and kept for at least 2 ½ years after the last time you bought such a product. If you buy such products regularly, we might keep your information for longer based on your customer account. We check that you meet the purchase requirements at least once a year, and you must send us the documents again at this point.

The information is processed based on our legal obligations in accordance with Art. 6 (1) (c) GDPR. If the information in the customer account is held beyond the extent necessary for the purposes of continuing to perform a contract, further processing is based on Art. 6 (1) (b) GDPR (see “Processed data when using the online shop”). After deletion, we will continue to store any information required under commercial and tax law for the legally prescribed periods; such information will be used in the event of audits by the financial authorities; Art. 6 (1) (c) GDPR.

2.5 Find a Dealer

For our “Find a Dealer” feature, we use the map service Google Maps via an API. The provider is Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").

If you agree to use our feature by clicking the “Load Google content”-button, your

• • IP-address;
• • address - if entered in the user input field on the page; and
• • geolocation - if you click the arrow icon next to the input field on the page and give or gave permission to share your (geo)location within your Browser,

will be shared with Google so that the feature can provide you with a list of dealers, partners or other Miele related locations near the location you have given.

We will save your decision for your current session in a cookie so that you still have the chance to change your mind. The session cookie has only that content (true/false value). For more information, see our cookie policy.

We process your data to provide you with the services you have requested, in accordance with Art. 6 (1) (b) GDPR.

You can change your permission or non-permission sharing your (geo)location within your browser privacy preferences or site settings at any time.

If you change your mind about having your data used for the feature, you can delete the cookies and reload the page or end the session.

Google controls your personal data and may use it for their own purposes and send it to secure and insecure countries. We have no influence on that data transfer and processing. If you would like more information about Google Maps' data processing and privacy, please visit  https://policies.google.com/privacy#europeanrequirements.

2.6 Collection service

In the event you are in default of payment despite repeated reminders, we reserve the right to forward the data required for the execution of a collection to a debt collection agency for the purpose of fiduciary collection or to sell the outstanding claims to a collection service provider. In the event of a sale, the collection service provider becomes the holder of the claim and asserts the claims in its own name. We work together with the collection service Direct Collection Bailiffs Ltd (Direct House, Greenwood Drive, Manor Park, Runcorn, WA7 1UG; 01606 780510; dpo@dcbltd.com; https://dcbltd.com/privacy-policy/). The legal basis for the transfer of data in connection with the fiduciary collection is Art. 6 (1) (b) GDPR and for the transmission of data in the context of the sale of a claim Art. 6 (1) (f) GDPR.

2.7 Credit check

Our company regularly checks your credit status for contracts and in certain cases where there is a legitimate interest, even for existing customers. For this purpose, we work together with Creditsafe Business Solutions Limited (Ty Meridian, Cardiff Gate Business Park, Malthouse Avenue, Pontprennau, Cardiff, CF23 8BA Telephone: 02920 886 500, E-Mail: help@creditsafeuk.com), from which we receive the necessary data. In order to perform the above, the following data will be processed by Creditsafe Business Solutions Limited:

• • Name;
• • Date of birth;
• • Address;
• • Phone number;
• • Email.

Our service provider processes the aforementioned data above and possibly other data, such as information on payment behaviour in breach of contract, information on debtor directory entries, information on (private) insolvency proceedings and information on postal unavailability, to determine a score value. Based on the score value, we will then decide whether we can offer you the preferred payment option. The decision can be made using an automated process. For example, if an insufficient score value is transmitted, the desired payment option "purchase on account" can be automatically rejected. You can request that we carry out a manual review of the automated decision. You also can present your own point of view and contest the automated decision. To do so, please contact us using the contact details provided in sections Controller or Data Protection Officer.

If we are unable to offer you the "purchase on account" payment option due to a negative credit check, you can of course select a different payment option.

The legal basis for data processing is Art. 6 (1) (f) GDPR, our legitimate interest in minimising the risk of default due to insecure means of payment such as "purchase on account".

We or a debt collection company commissioned by us will pass on your data together with information on a specific claim to Creditsafe Business Solutions Limited for the so-called registration of negative data, provided that this claim has not been paid despite being due and

• • the claims have been established by a legally binding or provisionally enforceable judgement or a debt instrument exists for the claims; or
• • the claim has been established in accordance with the relevant section in the insolvency laws and has not been disputed by the debtor at the verification meeting; or
• • the debtor has expressly recognised the claim; or
• • the debtor has been sent at least two written reminders after the claim became due, the first reminder was sent at least four weeks ago, the debtor was informed beforehand, but at the earliest at the time of the first reminder, of a possible consideration by a credit agency and the debtor has not disputed the claim; or
• • the contractual relationship underlying the claim can be cancelled without notice due to payment arrears and where the debtor has previously been informed of possible consideration by a credit agency.

The legal basis for this data transfer is Art. 6 (1) (f) GDPR.

Further information about Creditsafe Business Solutions Limited and data processing by Creditsafe Business Solutions Limited can be found at https://www.creditsafe.com/gb/en.html.

3. Miele Club

The Miele Club is a customer loyalty programme in which the member expresses a particular interest in the manufacturer Miele and its products and services, and which represents a special link between the member and Miele. In return, the member will receive special perks and benefits.

If you register for the Miele Club customer loyalty programme, we will collect the following customer data as part of your registration:

• • Form of address;
• • Name;
• • Address and postcode;
• • Phone number (optional);
• • Email;
• • Password;
• • Date of birth (optional).

We process this customer data for the purposes of providing our customer programme. If you provide your date of birth in our form, it will be controlled for the minimum age of 18 to participate. The legal basis for this is Art. 6 (1) (b) GDPR. You can find the Miele Club general terms of use here https://www.miele.co.uk/e/miele-club.

We store customer data until the end of your participation in the Miele Club customer programme, provided that and insofar as we are not obligated to store it for any longer owing to reasons based on commercial and tax law.

As a Club member, you can receive two types of Miele Club communication, while the contractual Club communication is activated by default as long as you take part in the Miele Club:

 

• • Contractual Miele Club communications based on the Miele Club terms of participation and use. This consists of messages about special Miele Club promotional discounts, a welcome message containing a voucher, messages about status changes (if you have achieved a higher status by registering additional appliances, for example) and a voucher on your birthday – provided you have told us your date of birth. Communication is also permitted in the event of queries regarding your membership. Communication is generally sent in digital format (via Email), but may also be sent by post. This communication takes place in order to implement the agreed terms of use https://www.miele.co.uk/e/miele-club. The legal basis for this is Art. 6 (1) (b) GDPR.
   
• • Personalised Miele Club communications, provided you have granted your consent to data processing. The legal basis for this is Art. 6 (1) (a) GDPR.

In addition to the data referred to above, we process the following personal data for the purposes of personalised Miele Club communication:

1. Purchase history:

Miele appliances or products that have already been or will in future be purchased or registered directly from/by Miele (added to the customer account); the time/location of the purchase; the sales amount (including unit and total prices); returns information; purchasing frequency; payment method; and participation in any promotions or redemption of vouchers and use of discounts. Miele processes your order history (including retroactively, where relevant) for 10 years for appliances and 5 years for consumables and accessories to provide personalised information.

2. Newsletter clicks:

Acknowledgements that Miele Club communication has been received and read, including the time of opening, plus information on the links you have clicked on. If you click on a link within commercial communication, we will also process information – obtained via cookies – about your user behaviour on the website that you accessed via the link. We will store this information for 2 years to provide personalised information.

 

We will process this personal data for the following purposes: personalised advertising of Miele products or services (such as events at our Miele Experience Centres, services including Extended Warranties, service checks and Individual Product Consultations), creating automated analyses of purchasing behaviour and creating a customer profile, making allocations to customer value groups, generating a reactivation score (identifying inactivity or risk of migration), performing dynamic reactivation (targeted advertising based on purchasing frequency), performing promotional allocations to a Miele Experience Center (MEC), sending vouchers, item recommendations, invitations to take advantage of special promotions (such as MEC events) and customer surveys on products, promotions and the Miele Club in general.

We will store your information with your user profile and use it to align the content of our Club communication more effectively with your personal interests and provide more accommodations to particularly loyal customers.

You can revoke your consent at any time with future effect, e.g. by contacting our service centre or the Data Protection Officer; there is no particular format that your notification has to follow. You can also click on the unsubscribe link that appears at the end of Miele Club communication. Additionally, you can revoke your consent or end your membership in your customer account under “My Account / My Profile / Personal Data”.

Revoking your consent to receive Personalised Miele Club communications will only affect your membership if your revocation can be explicitly understood as a termination of your membership. This will apply if, for example, you send us an Email stating that you no longer wish to participate in the programme. However, it will not apply if you just click on the unsubscribe link in an advertising Email.

 

4. Commercial communication

If and insofar as you have given us your consent for marketing and advertising purposes, e.g. by subscribing to the newsletter, customer satisfaction surveys, app notification, Miele Club newsletter, etc., or if we are otherwise permitted to process your data for the aforementioned purposes on the legal basis of our legitimate interest, the data processing required in the context of establishing contact is carried out on the legal basis of your consent, Art. 6 (1) (a) GDPR or our legitimate interest, Art. 6 (1) (f). It is possible that commercial communications may be sent through our external service providers. These service providers act as processors on our behalf. You may object to the processing of your data for these purposes or revoke your consent to us at any time with effect for the future (e.g. by using the unsubscribe link contained in the email or by writing to us by Email or letter).

We will check if the Email address you provided for receiving commercial mails is valid using a small request with your Email service provider (SMTP call). You won't receive any Emails as a result. The legal basis for this is our legitimate interest, improving the delivery of our Emails, the reputation of our sender address and having a correct mailing list, Art. 6 (1) (f) GDPR.

4.1 Basic

Miele offers a wide range of products and services. We already use a certain degree of personalisation in the basic version of our newsletter and in our commercial communications (we use both terms synonymously). We give you more control over the data we use by letting you add or exclude groups of data. To make things easier, we have divided the degree of personalisation into three groups: "Basic", "Website and App Behaviour for personalised advertising" and "Appliance Usage for personalised advertising". We explain these in more detail below, and you can control them with separate consents.  

Within the scope of consent-based commercial communication, we will inform you about products and innovations in the Miele product range, Miele offers, sweepstakes, events organised by Miele, customer surveys, product rating and review requests for purchased Miele products and recipes, all tailored to your interests. For product rating and reviews see also our related part “Product Rating and Reviews” below in this Privacy Notice and the corresponding terms of use.

We will use the postcode you provide to inform you about Miele events in your area. In addition, when we send you commercial communications, we will take into account the interests you have indicated when registering for commercial communications or stating in your account, if this is available in your country.

If and insofar as you have given us your consent, we and Miele & Cie. KG, Carl-Miele-Str. 29, 33330 Gütersloh, Germany, process the contact data you have provided (Email address and name, your telephone number and/or your Miele account, if you have one) and the data groups listed below for the purpose of sending you personalised commercial communications by Email, SMS, post or via the Miele Apps  and websites. We and Miele & Cie. KG are jointly responsible for data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with the main terms of the joint controller agreement between Miele & Cie. KG and us.

The legal basis for this processing is your consent, Art. 6 (1) (a) GDPR.

We will process the contact data and your declaration of consent for the abovementioned purposes for 5 years after each use.

You may revoke your consent at any time for the future without giving reasons, e.g. in writing (DPO, Miele Co Ltd, Fairacres, Marcham Road, Abingdon, Oxfordshire, OX14 1TW) or by Email (DPO@miele.co.uk). You will also find an unsubscribe link in every Email sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and App.

4.1.1 Purchasing, event and service histories

We will tailor our commercial communications to your interests/ needs. Therefore we take into account all Miele appliances or Miele products that you have already purchased directly from Miele and/or registered/paired in your Miele Account and those that you will purchase or register/ pair in the future, as well as any Miele events that you have booked. This includes reminders for warranty extensions and to redeem the consumables voucher included with your appliance. Miele will process your order history (also retrospectively where applicable) for a period of 10 years for appliances and 5 years for consumables and accessories.

We also use information about the services you have used in the past and will use in the future (e.g. delivery and/or installation service, maintenance work, individual product advice and contact with Miele's customer service) and the technician assignments you have commissioned. As part of the information on the technician assignments, Miele processes the details of the respective repair order, the cause of the damage and any remedial action taken (repair). We store this information for a period of 3 years.

4.1.2 Newsletter clicks and opens

In addition, we collect your receipts and read receipts of our commercial communications, as well as information about the links you click there. We store this information in your user profile and use it to make our communications more relevant to you. We keep this information for 2 years for this purpose.

4.1.3 Customer lifetime value

We use customer lifetime value to gain a deeper understanding of our customers so that we can better target our advertising campaigns to your interests.

The specific customer lifetime value calculation is based on several factors. In order to create customer scores, we use your pseudonymised account information, analyse your purchasing and ordering behaviour as well as newsletter clicks and opens as described above and create segments to certain customer value groups. 

If you have given us your separate consent (see below under "Website and App Behaviour for personalised advertising”), we will also use information collected by cookies about your behaviour on our websites and Apps and clicks on links in our commercial communications that brought you to our sites.

If you have given us your separate consent (see below under "Appliance Usage for personalised advertising"), we will also use the data from your Appliance usage, specified below under “Appliance Usage for personalised advertising”.

Data will be processed for this purpose for the time periods described in the respective sections in this Privacy Notice.

4.2 Website and App Behaviour for personalised advertising

In addition to the above-mentioned "basic" communication, we also process usage data from Miele apps and your visits to Miele websites (www.miele.co.uk). This includes how users interact with our Miele websites linked in the newsletter. We process such information only if you have given us your corresponding consent and if you have also consented to the data collection in the Miele Apps or on the website (in the so-called cookie banner).

By user behaviour we mean, for example, views, clicks, reading time, products in shopping cart, interactions with product advisor, etc.

We store this information in your user profile for 2 years.

The legal basis for this processing is your consent, Art. 6 (1) (a) GDPR.

You may revoke your consent at any time for the future without giving reasons, e.g. in writing (DPO, Miele Co Ltd, Fairacres, Marcham Road, Abingdon, Oxfordshire, OX14 1TW) or by Email (DPO@miele.co.uk). You will also find an unsubscribe link in every Email sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and Miele App.

4.3 Appliance Usage for personalised advertising

If and insofar you have given us your explicit consent, we will process your appliances usage data in order to tailor our marketing activities based on your interest and usage behaviour of connected Miele appliances. In this context, we will process the following data:

• • Customer number and Miele account;
• • Equipment serial number;
• • Appliance manufacturing number;
• • Functional characteristics of the appliances and appliance master data;
• • Appliances data, including
  • • Appliances usage data, containing information about appliance settings (e.g. display brightness), program settings, interactions with the user interface, sensor data (e.g. temperatures, drum speed, door status) and appliances statistics (e.g. hours of operation, counters, failures, warning notifications and error states); and
  • • Appliances status data, containing information to a specific event that the appliance generates when the status is changed (program status, program identifier, program duration, etc.);
• • Error log files, containing communication metadata information about e.g. when the communication has failed; and
• • Personally identifiable features for telecommunications (e.g. IP-address).

We store these information for this purpose for 2 years.

The legal basis for this processing is your consent, Art. 6 (1) (a) GDPR.

You may revoke your consent at any time for the future without giving reasons, e.g. in writing (DPO, Miele Co Ltd, Fairacres, Marcham Road, Abingdon, Oxfordshire, OX14 1TW) or by Email (DPO@miele.co.uk). You will also find an unsubscribe link in every Email sent to you, which you can use to cancel your subscription. There is also an opt-out button in the settings of your Miele Account and Miele App.

4.4 Commercial after-sales contact

In cases where you have set up a Miele customer account and ordered goods or services we will also process your Email address in order to send you advertisements for similar goods and/or services or customer satisfaction surveys, reviews and ratings relating to your purchases by Email in the future. You can request at any time that you no longer receive such informational Emails from us (right of objection). To do this, please send an email to DPO@miele.co.uk or to the contact details given in the imprint or click on the unsubscribe link at the end of the Email. You will not incur any costs other than the transmission costs according to the basic tariffs. Our legal basis for processing your data is our legitimate interest in direct marketing to inform you about similar products and services, Art. 6 (1) (f) GDPR.

In these cases, we will also occasionally use your postal address to send you general advertising for Miele products, services, events and offers. You can also object to this use at any time, e.g. by sending an email to DPO@miele.co.uk, by writing to us using the contact details provided or by contacting us by telephone, without incurring any costs other than basic postage/ telephone tariffs. The legal basis is our legitimate interest in direct marketing to our customers, Art. 6 (1) (f) GDPR.

5. Creating analyses and evaluations

We consistently strive to gain a better understanding of our customers’ needs and wishes and to align our products and services with these. To achieve this in the most effective and efficient manner, we, the Miele & Cie. KG and the subsidiaries listed at miele.com are joining data. Together we are jointly responsible for the data processing. You may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with provide the key provisions of the joint controller agreement. Miele X B.V. and Miele Tehnica SRL act as our processors on our behalf, processing data strictly in accordance with Miele’s instructions.

The following categories of data may be processed in pseudonymized form: master data, contact information, Miele Account and Miele Club data, contract data, purchase data, appliance data, appliance usage data, service usage data, website analytics data, tracking data, device data, social media data, survey and event data.

The pseudonymized data is used for the following purposes:

• • User journey optimization: By understanding how our customers interact with our products and services, we want to identify and eliminate obstacles in the customer journey to make the path from initial contact to purchase or use as easy as possible.
• • Product improvement: By understanding how our products are used, we can further develop products, integrate new features, or optimize existing ones to increase the product's usefulness for the customer.
• • Service improvement: By analyzing data we can personalize service for customers, processes can be optimized, employees trained, or self-service offerings expanded.
• • Usage pattern analysis: By evaluating customer usage patterns, we can better understand their needs.
• • Customer loyalty and customer satisfaction: Customer data analysis can reveal what makes customers happy and what causes them to churn.
• • Statistical analyses: Comprehensive statistical analyses provide insights that influence overarching decisions (e.g., corporate or product development strategy).

This constitutes our legitimate interest to process your data, Art. 6 (1) (f) GDPR. You have the right to object to the processing of your personal data as outlined under the “Right to Object” section of this Privacy Notice.

Data will be processed for this purpose for the time periods described in the respective sections in this Privacy Notice.

6. Meta Lead Ads

We are using so-called “lead ads” in the social networks Facebook and Instagram, i.e. forms with input masks via which you can give us your consent for marketing and advertising purposes. The specific marketing and advertising purposes are specified in detail in the lead adverts, in particular, in the lead ads forms. The legal basis for the processing of your personal data (usually your name and email address) is your consent, Art. 6 (1) (a) GDPR. Unless the Lead Ads contain expressly deviating information on data processing, the information in section Commercial Communications of this Privacy Notice also applies accordingly to marketing and advertising purposes for which you have given us your consent via the Lead Ads. You can object to the processing of your data for these purposes at any time with effect for the future (e.g. by using the unsubscribe link contained in the email or by writing an email or letter to us).

Facebook and Instagram are operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”), i.e. there is a possibility that the personal data transmitted via the form will be stored or processed on Meta’s servers. Further information on data processing in connection with the use of Facebook and Instagram Lead Ads can be found here.

7. Product Rating and Reviews

On our website we use the services of Yotpo UK Ltd (Tagwright House, 35-41 Westland Place, London N1 7LP, United Kingdom), to collect and display ratings and reviews of customers for products they have purchased. We share the personal data described below to our affiliated entities Miele & Cie. KG and Miele X B.V. and to our service provider Yotpo, so that we can provide all the functionalities of these services. Miele & Cie. KG, Miele X B.V. and Yotpo acts as a processor / sub-processor on our behalf and acts upon our instructions.

If you have provided us your consent for basic commercial communication, or as part of our commercial after-sales contact, we collect and process information that includes personal data, such as order ID, order date, and your Email address. This data is processed with the purpose of sending you Email communications, requesting you to provide rating and reviews regarding the products you have purchased. The legal basis for this processing is your consent, as described in Art. 6 (1) (a) GDPR or our legitimate interest in direct marketing, Art. 6 (1) f GDPR. The aforementioned personal data will be retained for 90 days following the email requesting your review to give you the opportunity to send a rating or review during that time.

If you submit a review on our website, within the framework of these services, we collect and process information that includes personal data, such as review title, review content, order ID, order date, reviewed and purchased product, reviewer display name, reviewer Email address, and personal unsubscribe token. Published reviews will be displayed on the relevant product detail page on our website and on the websites of other entities of the Miele Group (Subsidiaries (miele.com)). The retention period of the personal data associated with your ratings and reviews is contingent upon various factors, including product popularity, lifecycle, and potential delisting of a product. While certain reviews, such as kitchen appliances, may be kept for up to 20 years, the specific timeframe is determined by an evaluation of individual product attributes, popularity trends, and whether the product remains listed or is delisted. The legal basis for the data processing is our legitimate interest to collect and display ratings and reviews for our offered products you purchased, as agreed by your confirmation of our Terms of Use and further to confirm your legitimacy to rate and review these products and to prove authenticity, Art. 6 (1) (f) GDPR. You can find the Terms of Use Product Ratings and Reviews here. For more information about the use of personal data by Yotpo, please visit https://www.yotpo.com/privacy-policy/. All reviews must be in accordance with these terms. Do not provide any personal or sensitive data about yourself in the input field. We are jointly responsible for data processing with the Miele & Cie. KG and the subsidiaries listed at miele.com, but you may contact us at any time if you have any questions or wish to exercise your rights as a data subject. Upon request, we will provide you with the main terms of the joint controller agreement.

Contact and customer service

7.1 Contacting us

Our website lists different ways that you can contact us. Furthermore, you can contact us through our social media presences (e.g. on Facebook or Instagram). If you use these and contact us e.g. by Email, we will process the data you provided to us to answer your request.

We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1) (b) GDPR.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

7.2 Miele Customer Service

You can contact Miele Customer Service in various ways, e.g. by telephone or online. In this case, we will process the data you submit to us as part of your request. Insofar as it is necessary for the provision of customer service, for example, to collect the Miele appliance from you, to carry out repair work or to process warranty or guarantee claims, your data will be forwarded to our service partners.

In the context of the fulfilment of customer services, we process personal (name, address, telephone number, contact details) and appliances-related (serial number, appliances status) data.

The legal basis for the processing of your data in the context of customer service is Art. 6 (1) (b) GDPR.

Furthermore, we process the abovementioned data for product security and surveillance purposes and to fulfil our legal obligations as manufacturer or distributor of the products. For these purposes, we may transfer your data to our supplier. The legal basis for the processing of your data is Art. 6 (1) (b) and 6 (1) (c) GDPR.

Moreover, we pseudonymize your abovementioned data and evaluate your data only in a pseudonymous manner so that we can continuously optimise our products and services. The legal basis for this is Art. 6 (1) (f) GDPR, whereby the optimisation of our products and services justifies our legitimate interest.

If you consented to screen or call recordings, your call and the screen of the agent may be monitored for training or quality assurance purposes. The legal basis for the processing of your data in this context is Art. 6 (1) (a) GDPR for call recordings and Art. 6 (1) (f) GDPR for screen recordings.

With regard to customer service, data transmitted to us will be deleted upon expiry of the corresponding warranty or guarantee periods, provided and insofar as we are not obliged to store them for a longer period for reasons based on commercial and tax law.

7.3 Appointedd

On our website we use the services of Saloca Ltd. (dba Appointedd), whose registered address is Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH42HS. By using this service, you can book an online/onsite appointment with our Miele Experience Center to get a (digital) presentation of our products. In this context, we process your name, Email and contact details. We have a legitimate interest in answering your enquiries. In addition, when using the service, certain technical data is processed by Appointed, including your IP address, device type, browser type and version, HTTP headers, referrer URL, and user agent string, as well as user authentication identifiers and session/account identifiers. These data points are used to ensure the proper functioning of the service, support session continuity, and detect and resolve technical issues (e.g. through Sentry). As part of the booking flow customers submit their personal details, such as their full name and email address.

The legal basis for data processing is Art. 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1) (b) GDPR.

If you have consented to the use of analytics cookies, we may analyze how you interact with the booking tool to monitor and improve the performance of the service. The legal basis for data processing is Art. 6 (1) (a) GDPR. If you book a paid appointment via our booking tool, an internal payment reference number is generated and shared between our payment provider Adyen and the booking tool to confirm your booking. This reference is used solely for internal confirmation purposes.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

The service uses cookies, as well as local and session storage elements. For further details, including how you can manage your consent preferences, please refer to our Cookie Notice. For more information to Saloca Ltd. (dba Appointedd) service please visit www.appointedd.com.

7.4 Go Instore

On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. Sym-Sys Ltd. By using this service, you will be connected with our Miele Experience Center to get a digital presentation of our products. You just need to activate your microphone. The video/audio stream will not be stored. In this context, your personal data (IP-address and further information you shared with our MEC Team) will be processed. We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1) (b) GDPR. When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law. Furthermore, we use cookies for the service. Please find detailed information to the use of cookies in our cookie notice.  For more information to Sym-Sys Ltd and the Go Instore service please visit www.goinstore.com.

7.5 Miele AI Shopping Assistant

Our website includes an AI-powered shopping assistant provided by our service provider Microsoft Ireland Operations Limited, Dublin, Ireland, who acts as a processor on our behalf and upon our instructions. The assistant helps you discover suitable products and compatible accessories by interpreting your questions or uploaded images. It may ask for certain details, such as your household size, home type, or product model, to provide you with explanations and guidance on products. The input of special categories of personal data (Art. 9 GDPR), such as health data, is not necessary for the use of the assistant. Please refrain from entering such data.

When using the assistant, your messages and uploaded images are temporarily processed to maintain the conversation during your session. This data is held only for the duration of your session and is automatically deleted when the session ends. It is not stored or retained beyond that point. Your IP address is processed to technically enable the feature and ensure proper functioning. The assistant is only activated - and data is only processed - when you choose to use it, for example by interacting with the assistant. In connection with this service, we use cookies, Session and/or Local storage technologies which ensure proper technical functionality of the assistant. The legal basis for the processing is our legitimate interest in helping you find the right product on our website (Art. 6 (1) (f) GDPR).

If you have given analytical consent on our website, your interaction with the assistant, such as selecting suggestion prompts, or using filters, may be tracked via Google Analytics. In this context, event data such as device type, country, browser language, pages visited, and products viewed or added to cart may be associated with usage of the assistant. Prompt selections made within the assistant may be included as interaction events if analytical consent has been given. Read more about how we use Google Analytics in this privacy policy under the heading “Google”. Furthermore, if you have given analytical consent on our website, we process the free-text inputs you provide (i.e. your typed messages), uploaded images, and full conversation logs in combination with the Google Analytics data to better tailor future consultations and refine how product suggestions are made over time. We store the data for up to 2 years. Analytics tracking is based on your consent (Art. 6 (1) (a) GDPR), where applicable.

7.6 Qualtrics Satisfaction Surveys

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer-, product-, and brand-surveys to regularly improve our products and services. When you are participating in a survey, only log data (date and timestamp / information to your browser and browser settings / information to your device / usage date) will be processed. You are free to decide whether you like to participate in a survey. If you do not want to participate, you can just close the survey pop-up. The legal basis for the data processing is your consent, Art. 6 (1) (a) GDPR. You can revoke your consent with effect for the future at any time.

In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit  https://www.qualtrics.com/privacy-statement/.

7.7 Neocom Buyers Guide

On our website, we use Guided-Selling-service provided by our service provider Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). The service helps you to find the right product faster and more efficiently. After only a few questions, initial product suggestions are made. The products get populated based on how well it fits your needs. You are free to decide whether you like to use the service. In this context, we only process meta data of an HTTP Web request as referrer, your IP-address, browser language and user agent (browser/ OS type & version) and your data shared with us by using the service. Your data is stored only for the duration of the session. We process your data to provide you the service. The legal basis for the processing is Art. (6) (1) (f) GDPR. We have a legitimate interest in helping you to find the right product on our website Neocom acts as a processor on our behalf and acts upon our instructions.

If you have given consent, we will set a persistent session ID when you use the Buyer’s Guide. This allows us to recognize returning users across sessions and evaluate interaction data to improve the recommendation quality and consultation logic. The session ID is retained for up to 365 days. To support ongoing service improvement, your interaction data may be evaluated - with your consent - to better tailor future consultations and refine how product suggestions are made over time. We store the data for up to 2 years.  The legal basis for the data processing is your consent, Art. 6 (1) (a) GDPR. For further details, please refer to our cookie notice and visit https://neocom.ai. If you additionally consent to website and app behavior tracking for personalized advertising, this data may also be processed for personalized advertising purposes.

7.8 Wertgarantie

Wertgarantie is our partner for the insurance of Miele appliances ("warranty extensions"). In the event of a contract being arranged by our customer service technician or contact center agent, we will, in consultation with you, forward your name, address, Email, purchase date and details of the appliances to be insured to Wertgarantie for the purpose of initiating the contract. The same applies if you order appliances in our Webshop and choose an additional insurance with Wertgarantie. We forward your data and request to Wertgarantie. The legal basis is Art. 6 (1) (b) GDPR. The insurance (conclusion) process is in any case subject to Wertgarantie's responsibility under data protection law.

If the contract is concluded between you and Wertgarantie, Wertgarantie will send us your insurance contract number and the status of the insurance (active/inactive) in relation to your Miele appliances and will update this at regular intervals. If the status is inactive, the insurance details will be deleted from your customer database. Wertgarantie is responsible for transmitting the data and we are responsible for processing the data in our systems to make it easier and quicker for you to make a claim with us. The legal basis is the legitimate interest of all parties in fast and uncomplicated service and claims processing, Art. 6 (1) (f) GDPR.

When you report a claim to us and book a service technician, we will validate your current insurance status with Wertgarantie for the specific order, provided the appliance in question is listed as actively insured in our system. The legal basis for this is our legitimate interest in a service-oriented and uncomplicated processing of the service order and claim for our customers, Art. 6 (1) (f) GDPR. When the order is validated, the payer is already set to Wertgarantie and the invoice is prepared. The invoice will then be completed by the service technician on site and explained to you. If you sign the declaration of transfer on the invoice, we will settle the payment directly with Wertgarantie. The necessary data (name, address, appliance data, insurance data, invoice data) will be exchanged for the processing of the claim; the legal basis is Art. 6 (1) (b) GDPR.

More information on how Wertgarantie handles your data can be found at Privacy Policy | WERTGARANTIE.

7.9 Meta Pixel (formerly Facebook Pixel)

On our website, we use the Meta Pixel, a snippet of JavaScript code that allows us to track your activities on our website (Conversion Tracking) and to use the Facebook remarketing feature (Custom Audiences) provided and/or used by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 (“Facebook” or “Meta”).

The Meta Pixel receives and processes the following types of data: Http Headers, Pixel specific Data (including Pixel ID and the Meta Cookie), Button Click Data, Optional Values and Form Field Names. The Meta pixel enables to offer the Meta Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Further information about Meta's cookies, including how Miele uses data from Meta, and the data processed, can be found here and in our Cookie Notice.

For more information to Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation.

In general, your data will be processed within the European Union. However, it might be possible that your data must be transferred und processed outside the United States, for example to the Facebook Inc. in the United States. In such event, your data will be secured by appropriate safeguards as required by law,

For information regarding how to opt out of Meta Pixel tracking, please see our privacy preference center. 

7.9.1 Conversion Tracking

We use the Meta Pixel to track your actions in order analyze the effectiveness of our conversion funnel and to regularly improve our website.

7.9.2 Facebook Custom Audiences

We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. As part of this effort, we provide to Facebook a “hashed version” of your email address, which could be matched to your Facebook profile. Hashing is a mathematical operation that applies an equation to information so as to produce an encrypted value that cannot be reversed to reveal the original data. Both Miele and Facebook run the same one-way hash function on the same data element, for an example, an email address. As a result, when Miele provides Facebook with the hashed email addresses of a selected group of customers, Facebook is able to match the hashed value against the corresponding hashed value for users of the platform, allowing Facebook to target Miele customers that are users of that platform with relevant advertising, based on demographic and other factors selected by Miele. Miele provides only the hashed value and no other information about you to Facebook. Further information about this process may be provided by Facebook (see, for example, the “ads” icon in Facebook’s user Privacy Settings and Tools), and you may exercise the preferences provided by those social media platforms with respect to your viewing of advertising on those platforms.

Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.

7.10 Google Services

On our website, we use Google Analytics 4, Google Ads for Remarketing, Google Ads Conversion Tracking, Google Conversion Linker, Google DoubleClick (also known as Floodlight), based on the Marketing Platform – including Campaign Manager 360, Display & Video 360, Search Ads 360 (“Google Tools”) that allow us to track your activities on our website and/or used by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google receives and processes the following types of data: cookie data, usage data (browser type and settings, device type and settings, operating system, application version number) and other internet information. Google Tools enables Google to offer relevant search results and advertisements to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

For more information on Google Tools and how Google may use your data, please refer to our cookie notice, the Google Privacy Policy and Google Terms of Use found here, the Google Ad Policies found here and https://business.safety.google/privacy/.

To opt out of Google Tools, you can set preferences for how Google advertises to you using the Google Ad Settings page found here. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page found here, or by using the Google Analytics Opt Out Browser add-on found here.

7.11 Permaleads

On our website we use the web analysis service Permaleads from Permagroup GmbH, Erlenbach, Switzerland. If you have consented to the use of Permaleads (analysis cookies), Permaleads identifies website visitors via the IP addresses of companies (legal entities) and analyzes the usage behavior on our website. This helps us to target our campaigns and marketing activities in the B2B environment even more effectively. The following (personal) data is processed in this context

• • IP address
• • Company, address (street, postal code, city and country), website and telephone number of the visiting company; and
• • Date, time and duration of the visit as well as pages visited and time spent on each page.

In addition, Permaleads uses so-called "local storage" and "session storage".  Further information can be found in our Cookie Notice.

The legal basis for data processing is your consent, Art. 6 (1) (a) GDPR.

Further information on Permagroup and data protection can be found here: https://www.permagroup.ch/permaleads/b2b-kundengewinnung.

8. Cookies

We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as "Cookies"). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as "First Party Cookies") or to another website (hereinafter referred to as "Third Party Cookies").

We inform you about the use of cookies and provide you the opportunity to activate non-necessary cookies in advance with a corresponding note on a banner or in the cookie settings. Furthermore, you will find exhaustive information about the use of cookies and opportunities to activate or deactivate non-necessary cookies in our cookie policy.

9. Social media plugins

Our website uses the Facebook social media plugin of Meta.

An overview of Facebook plugins can be found here: http://developers.facebook.com/docs/plugins; You can find further information on Facebook's Privacy Policy at the following link: www.facebook.com/policy.php

Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.

Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, whereby you must exercise this right to Facebook.

Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 (1) (f) GDPR.

You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.

10. Social media presence

10.1 Note regarding the Facebook Fanpage

Accessing https://www.facebook.com/Miele/ will take you to our fanpage on the Facebook.com social network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Facebook"). If you visit our fanpage, Facebook collects data and processes it in the US, if necessary. This also happens if you yourself are not a registered user of Facebook or simply have not logged in to your Facebook account. Facebook will collect the IP address, operating system information, hardware versions and browser type, data collected from Facebook cookies about your user behaviour, and other technical data. Facebook and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information to Facebook, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Facebook about cookies on https://www.facebook.com/policies/cookies.

10.2 Note regarding Instagram

We run the Instagram account https://www.instagram.com/miele/ on the social network Instagram, which is part of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Instagram"). If you visit our account, data will be collected from Instagram and processed in the US, if necessary. This also happens if you yourself are not a registered user of Instagram or have not logged in to your Instagram account. Facebook and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information to Instagram, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. Please refer to the Instagram Privacy Policy, which you can access here: https://help.instagram.com/519522125107875?helpref=page_content.

10.3 Note regarding YouTube

We operate the YouTube Channel https://www.youtube.com/@mieleonline on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as "YouTube"). If you visit our channel, data will be collected from YouTube and processed in the US, if necessary. This also happens if you yourself are not a registered user of YouTube or have not logged in to your YouTube account. According to information provided by YouTube, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from YouTube cookies about your user behaviour, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.

11. Miele digital products and services

Miele collects and processes personal data in connection with your use of the Miele digital products and services. Please find more detailed information about the use of your data in connection with the Miele digital products and services here.

12. User generated content on Social Media

When you tagged us in your content on social media, it might be possible that we ask for            your consent to repost your content on our social media channel/s (e.g. on Facebook, Instagram, YouTube, X and others). We will only use your content after we received your explicit consent. In order to do so, we process your content, your username / account name on social media, your Email address and further information you share with us, e.g. your name. The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR. The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation. You may revoke your consent at any time with effect for the future.   

13. Job application

If you apply via the Miele application portal or form or otherwise for a position with us and send us application documents, we will process the personal data you provide in this context only for the purpose of the application process.

Insofar as you have applied for an advertised position, the documents will be automatically deleted six months after completion of the advertising procedure, provided deletion does not conflict with any legitimate interests. In the case of an application without reference to an advertised position (unsolicited application), the application will be kept for a maximum period of one year to contact you, if necessary, with regard to a vacancy notice that arises during this time. At any time you have the option of requesting the deletion of your application prior to expiry of the scheduled retention periods. In the case of a successful application, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements.

If you have applied for employment with another Miele Group company, we will forward your application to the respective company for the purpose of deciding on the employment relationship.

As far as we process your data for the decision on the establishment of an employment relationship, the legal basis is Art. 6 (1) (b) GDPR.

In all other cases, the legal basis for storing your application data is your consent in accordance with. Art. 6 (1) (a) GDPR.

14. Miele trade fair presence

If you visit one of our booths, we collect your data if you provide us with such, e.g. by handing over your business card. We process these data to respond to your concern, e.g. contact for further discussions or offers. If this is necessary to respond to your concern (e.g. when requesting a contact abroad), we will forward your data to the responsible person of the respective company of the Miele Group.

We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1) (b) GDPR. If you give us your consent for such, the legal basis is Art. 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

At our booths, we also occasionally take pictures and film recordings for documentation, marketing and press purposes, which are then published via i.a. our social media channels (e.g. Facebook, YouTube or Instagram). In this case, we expressly point this out to you by posting a notice on the stand. You may revoke any consent granted to us regarding the use of an image at any time with effect for the future.

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

https://www.miele.com/en/com/cybersecurity-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookie settings

Cookie Policy

Last updated: 03.12.2023

Miele Company Limited (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

• • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
• • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

• • Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
• • Help us remember products that you have added to your shopping cart or notepad.
• • Show you the quantity of products you have added to your shopping cart or notepad on the website.
• • Remind us of your chosen language during the session, so that you can navigate our pages more easily.
• • Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
• • We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.
• • To provide you with personalised advertising and offers tailored to your needs.

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

• • Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
• • For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
• • For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
• • For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

• • View cookies
• • Allow cookies
• • Disable all or certain cookies
• • Disable all cookies when closing the browser
• • Blocking cookies
• • Notify when a cookie is to be set
• • Objection to tracking web analysis (opt-out)

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your IP address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Art. 6 (1) (f) GDPR. That legitimate interest is the assistance Google Tag Manager provides us in implementing and managing our use of cookies and tracking tags.

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests Article 6(1) (f) GDPR. The legitimate interest is that this processing is required for navigation of the websites and for the use of their functions. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1 SAP Customer Data Cloud (formerly Gigya) - Online Shop Household Appliances

On our website for our online shop for household appliances we use various cookies for essential purposes that are provided and/or used by SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany (“SAP”). We use a series of necessary cookies, which are provided and / or used by SAP and which are necessary for the proper functioning of the website. SAP provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the SAP Customer Data Cloud can be found here.

3.2 OneTrust LLC

On our website, we use a Consent Management Platform provided by OneTrust LLC, Building 600, 1200 Abernathy Road Northeast, Atlanta, Georgia, 30328, USA (“OneTrust”). OneTrust is a cookie consent solution that enables Miele to operationalize cookie compliance for different legal frameworks around the world. OneTrust enables us to generate cookie banners, to store your consent settings, as well as inform you of the use of various cookies on the website. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

3.3 Intershop Commerce Platform – Online Shop Professional

On our website for our Online Professional Shop we use various cookies for essential purposes that are provided and/or used by Intershop Communications AG, Steinweg 10, 07743 Jena, Germany (“Intershop”). We use a series of necessary cookies, which are provided and / or used by Intershop and which are necessary for the proper functioning of the website. Intershop provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the Intershop can be found here.

3.4 Go Instore – SYM-SYS Ltd.

On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. Sym-Sys Ltd. uses cookies and similar technologies like “Session Storage” and “Local Storage” in order to provide the services. Without such technologies, the Go Instore service is not useable. These technologies will only be used if you actively request to use the Go Instore service. Please find more information to Sym-Sys Ltd and the Go Instore service on www.goinstore.com.

3.5 Neocom.ai – Buyers Guide Purchase Tracking

On our website, we use the Guided-Selling-service, a so-called Buyers Guide, provided by our service provider, Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). This technology will only be used if you actively request to use the Guided-Selling service. Please find more detailed information about Neocom and data processing activities related to the use of the Guided-Selling Service in our Privacy Notice.

3.6 Appointedd

On our website we use the services of Saloca Ltd. (dba Appointedd), whose registered address is Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH42HS, to allow you to schedule appointments at our Miele Experience Center. The service only uses tracking technologies (including cookies, local storage, and session storage) after you actively request to use the service by clicking the appointment button or engaging with the Appointedd widget. These technologies are required to enable core functionality, ensure secure session continuity, and support the technical performance of the service (e.g., through the use of tools such as Sentry). Additionally, if you have consented to the use of analytics cookies, we may analyze how you interact with the Appointedd service to monitor and improve service quality. You can manage or withdraw your cookie preferences at any time via our Preference Center at the top of this Policy.

3.7 Miele Shopping Assistant

Our website includes an AI-powered shopping assistant provided by our service provider Microsoft Ireland Operations Limited, Dublin, Ireland, who acts as a processor on our behalf and upon our instructions. Miele AI shopping assistant uses cookies and similar technologies like “Session Storage” and “Local Storage” to provide the services. Without such technologies, we cannot ensure continuity and proper balancing of your session, and the service is not useable. These technologies will only be used if you actively request to use the shopping assistant service. Please find more information on the Miele AI shopping assistant in our Privacy Policy.

3.8 Further Details

Further details about the essential cookies that we use can be found in the table at the bottom of the page.

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analytics cookies). With these cookies we collect and store the following data:

- Frequency of page visits
- Search Keywords
- Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent under Article 6(1) (a) GDPR. You can revoke your consent at any time with effect for the future, in the cookie settings in our “Privacy Preference Centre”.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.2 OneTrust LLC

On our website we collect anonymized Opt In vs Opt Out rates through the Consent Management Platform OneTrust. We collect this information based on legitimate interest Article 6(1) (f) GDPR, as it allows us to measure consent rates and improve the user experience. In the event you agree to the use of analytics cookies, we will collect data about your interaction with OneTrust generated consent banner. OneTrust allows us to perform aggregate analytics, including information about Browser Type, Country and Platform of our users (Desktop/Mobile/Tablet). The data collected does not allow for identification of a natural person. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

4.3 Go Instore – SYM-SYS Ltd. – Sales Attribution

In the event you agree to the use of analytics cookies, we will use the data of your interaction with our Go Instore services and your corresponding use of our webshop for sales attribution purposes. The data will be anonymized and would not allow any reidentification of a specific user. Please find more information to Sym-Sys Ltd and the Go Instore service on www.goinstore.com.

4.4 Hotjar

On our website, we use Hotjar, a service provided by Hotjar Ltd, Dragonara Business Centre, 5th floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta. Hotjar provides Software as a Service (SaaS) as a third-party analytics service to help us understand how visitors engage with our website and to optimize our website and user experience.

We use cookies and similar technologies provided by Hotjar to process information including standard internet log information and details of visitors’ behavioral patterns when visiting our website. This includes, in particular, clicks, mouse movements, scrolling activity, what users do and do not like, information about your device and browser, IP address (collected and stored in an anonymized format), unique device identifiers, referring URL and domain, pages visited, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

Hotjar acts as a data processor, and we act as the controller in accordance with the GDPR. All data collected by Hotjar is stored in the European Economic Area. However, it may be possible that data is transferred to sub-processors outside the EEA and/or the United Kingdom (“third countries”). In such cases, appropriate safeguards are implemented to ensure that the data is protected in accordance with the requirements of the GDPR.

For more information about how Hotjar processes your personal data, please refer to Hotjar’s Privacy Policy: https://www.hotjar.com/legal/policies/privacy/

You can opt out of Hotjar tracking at any time here: https://www.hotjar.com/legal/compliance/opt-out/

4.5 Optimizely

On our website we use an A/B testing tool provided by our technical service provider Optimizely AB, Torsgatan 11, Box 7007, 103 86 Stockholm, Sweden. Optimizely allows us to compare two versions of our website and then determine which version results in better performance. For this purpose, we must use Cookies and similar technologies named “Session storage” and “Local storage”, in particular, for identifying visitors, tracking their actions, and delivering consistent experiences across page loads. We collect a Visitor ID and an IP Address, which is anonymized by default.

For a small portion of our website visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; no personal data is collected. Cookies on the browsers of visitors who are sampled for this telemetry data are dropped from domain rum.optimizely.com.

For more information about Optimizely, please visit https://www.optimizely.com/trust-center/privacy/.

4.6 Bloomreach Discovery

We use the Bloomreach Discovery solution from the provider BloomReach, Inc., 82 Pioneer Way Mountain View, CA 94041, USA on our website. Through the use of cookies and other tracking technologies, we collect information about your user behaviour on the website.

Bloomreach Discovery collects user behavior data through the pixel, combines it with Miele product Catalog data, and uses it to learn from and enhance the user experience further through Bloomreach algorithms. In this context, we process the following information:

This field captures the visitor’s unique identifier, visiting timestamp, number of interactions, and some other metadata. We mainly use these to track their behavior data (page views, clicks, time spent, etc.) across sessions, and link the visitor’s user journey as a sequence of events.

• • Cookie2 UID (also known as br_uid) *see detailed cookie info below in the table

This field captures unique order IDs as part of the Conversion event whenever an order is made.

• • Order IDs

The URL field captures the pages visited by the user. We process these URLs to understand their user journey.

• • Browser history (Visited URLs)

The system automatically captures the HTTP request headers (User-Agent and Remote IP address). We use them for data integrity and security purposes, to determine the visitor’s geo-location for audience targeting, and to determine the device type (desktop/mobile).

• • Request headers

The legal basis for this processing is your consent.

4.7 Spark Foundry Limited

For analytical purposes, we use our sub-processor Spark Foundry Limited, a company incorporated in England and Wales whose registered office is at 1st Floor 2 Television Centre, 101 Wood Lane, London, England and Wales, United Kingdom, W12 7FR. Spark is an instruction bound sub-processor in the sense of Art. 28 GDPR.

4.8 LinkedIn Tag

On our website, we use various analytical cookies that are provided and/or used by LinkedIn Corporation, 1000 W. Maude Ave Sunnyvale, CA 9408 ("LinkedIn"). LinkedIn’s Insight Tag sets cookies on your device if you have reached our website via a LinkedIn ad, as well as when you have explicitly consented to the use of analytical cookies on our website. Via data collected through these cookies LinkedIn identifies LinkedIn Members off LinkedIn for analytics.

For more information, visit LinkedIn Privacy Policy and Cookie Policy | LinkedIn.

4.9 Neocom.ai - Buyers Guide

If you have given consent for analytical cookies, we use tracking technologies to improve your experience with the Guided-Selling-service (Buyer’s Guide) provided by Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany (“Neocom”).

To continuously improve the Buyer’s Guide and adapt it to user needs, we may use interaction data (including chat data) - where analytical consent is given - to support ongoing enhancements to the consultation flows and product suggestions. The legal basis is Art. 6 (a) GDPR. We store the data for up to 2 years. Please find more detailed information about Neocom and data processing activities in our privacy notice and visit https://neocom.ai.

If you have also given consent for website and app behavior tracking for personalized advertising, your interaction data with the Buyer’s Guide may additionally be processed for this purpose.

4.10 Evaluation and Enrichment of Analytical Data

With your consent, analytical data collected through cookies and similar technologies may also contribute to broader insights when evaluated together with other information we hold within the Miele Group. These evaluations reveal how customers interact with our digital offerings, help us to identify trends and typical customer groups and support our legitimate interests in understanding and optimizing customer interactions (see section “Creating analyses and evaluations” in our Privacy Policy).

4.11 Further Details

You can deactivate analysis cookies. Further details about all of the individual analytics cookies we use can be found in the table at the bottom of the page.

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond a website owners’ website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can withdraw your consent at any time with effect for the future, in the cookie settings in our “Privacy Preference Center”.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1 Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/.

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. To this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines. These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Microsoft Ads Remarketing and Conversion Tracking

On our website, we use various marketing cookies that are provided and/or used by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, US ("Microsoft"). Microsoft sets cookies on your device if you have reached our website via a Microsoft Bing ad. This enables Microsoft and us to recognize that someone has clicked on an ad and has been redirected to our website and to track your actions in order analyze the effectiveness of our conversion. We only learn the total number of users. Microsoft collects, processes and uses information via the cookies, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements.

For more information, visit Microsoft Privacy Statement – Microsoft privacy and choice.microsoft.com/en/opt-out.

5.4 Qualtrics

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brand surveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com.

5.5 Rakuten Marketing LLC dba Rakuten Advertising

On our website, we use various marketing cookies and session/local storage elements that are provided and/or used by Rakuten Marketing LLC dba Rakuten Advertising, 800 Concar Drive Suite 175, San Mateo, CA 94402, US, (“Rakuten Advertising”). Rakuten Advertising is an online digital advertising company that provides services to a network of publishers and advertisers. Those services include affiliate marketing, performance marketing, personalized advertising and optimization, measurement and reporting, facilitation of advertising-related transactions between network participants, and other online advertising tools and technologies. Rakuten Advertising sets cookies on your device if you have reached our website by interacting with a Rakuten advertising program. The cookies contain a unique identifier that can be used to track your activity. This enables Rakuten Advertising and us to track referrals and to attribute conversions to corresponding affiliates. The tracking is required to identify the affiliate responsible for a referral, so that the affiliate can be properly credited for the conversion. You can find more information about the individual cookies we use for Rakuten Advertising and the purposes for which we use them in the table below.

For more information, visit https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf, https://go.rakutenadvertising.com/hubfs/Cookie-Policy.pdf, and https://rakutenadvertising.com/legal-notices/. You can exercise your rights with regard to cookies Rakuten Advertising uses for their services directly via this link: https://go.rakutenmarketing.com/hubfs/legal-notices/Data-Subject-Rights-Request-Confirmation-of-Identify.pdf.

5.6 Pinterest

Our website uses the remarketing and conversion tracking tag provided by Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland (“Pinterest”). With the Pinterest tag, we and/or Pinterest track visitors of our website as well as the actions a visitor take on our website after seeing our Pinterest ads. This helps us to measure how effective our Pinterest ads are. In this context, Pinterest will receive information, e.g. that you have visit our website or that you have clicked on our Pinterest ads. If you are a registered Pinterest user, Pinterest can match the aforementioned information with your account Pinterest account. Please find more information about Pinterest and the Pinterest Tag on the Pinterest website.

5.7 Trade Desk Pixel

On our website, we use the Trade Desk Pixel and Trade Desk ID (TDID) cookies, provided by The Trade Desk Ltd, 10th floor, 1 Bartholomew Close, London EC1A 7BL, United Kingdom (“Trade Desk”). Trade Desk provides a technology that helps us with digital advertising by a Demand Side Platform (“DSP”).

The Trade Desk Pixel is a snippet of JavaScript code that allows us to track your activities on our website and facilitates digital advertising purposes. We use cookies and similar technologies, including Trade Desk cookies, to collect information about your browsing behavior and to recognize web browser profiles over time across websites. This information is processed for advertising purposes, including personalizing ads, delivering ads, limiting the number of times you see an ad, measuring the effectiveness of ads, reporting on ad campaigns, and maintaining ad transaction records.

Trade Desk collects and uses data, on our behalf, to ensure that the ads you see are relevant and to measure and report on their effectiveness. The platform uses data to produce a mapping of devices that might be related to each other. This means that they might be used by the same person or by people within the same household. This helps us to better target and measure our campaigns, as well as to limit the number of times the same person or household sees an ad.

Trade Desk may collect and process pseudonymous data, on our behalf, about users, households, devices and ads and where they are shown, including unique cookie identifiers, device advertising identifiers, pseudonymous identifiers derived from email addresses or phone numbers, IP addresses, interest and demographic information stored and/or used on the platform, interest and demographic information they create or infer, other information about browsers and devices such as type, version and settings, location information based on IP address or other types of information that may include precise geolocation information (i.e. latitude and longitude coordinates, if provided), hashed email addresses, and other identifying information or information derived from such data.

The data transmitted by us is retained by Trade Desk in a pseudonymized manner for up to 18 months. After 18 months (often sooner), the data is de-identified or aggregated and stored for up to 3 additional years.

Trade Desk acts as a data processor and we act as the controller in accordance with the GDPR.

The processing of your personal data is based on your consent pursuant to Article 6(1)(a) GDPR.

For more information about how Trade Desk processes your personal data, please refer to Trade Desk’s Privacy Policy: https://www.thetradedesk.com/us/privacy

You can manage your advertising preferences and opt out of interest-based advertising by Trade Desk here: https://www.adsrvr.org/

For detailed information on cookies and similar technologies used by TradeDesk please see the table at the bottom of the page.

5.8 Amazon DSP

On our website, we use Amazon DSP and Amazon Ad Tag, advertising services provided by Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Digital Germany GmbH, Domagkstr. 28, 80807 Munich (“Amazon Europe”).

Amazon DSP is an advertising service that allows us to deliver targeted advertisements to users across the web. We use cookies and similar technologies to collect information about your browsing behavior. This information helps us to personalize advertising content and to measure the effectiveness of our advertising campaigns (remarketing).

Amazon Ad Tag enables us to track your activity on our website. Amazon DSP processes this information in the form of events (e.g. purchases), attributes (e.g. purchase value), and event timestamps and makes this aggregated information available to us for advertising and remarketing purposes.

The processing of your personal data is based on your consent in accordance with Article 6(1)(a) GDPR.

For more information about how Amazon processes your personal data, please refer to Amazon’s Privacy Notice: https://www.amazon.com/adprefs/privacy-policy.

You can manage your advertising preferences and opt out of interest-based advertising by Amazon here: https://www.amazon.com/adprefs

You can find detailed information on cookies and similar technologies used by Amazon in the table below.

5.9 LinkedIn Tag

On our website, we use various marketing cookies that are provided and/or used by LinkedIn Corporation, 1000 W. Maude Ave Sunnyvale, CA 9408 ("LinkedIn"). LinkedIn’s Insight Tag sets cookies on your device if you have reached our website via a LinkedIn ad, as well as when you have explicitly consented to the use of marketing cookies on our website. This enables LinkedIn and us to recognize that someone has clicked on an ad and has been redirected to our website and to track your actions to optimize our campaigns, retarget our website visitors, and learn more about our audiences.

The LinkedIn Insight Tag enables the collection of data regarding your visit to our website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are hashed, and LinkedIn members’ direct identifiers are removed within seven days to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.

We don't receive personal data of LinkedIn members; LinkedIn provides us with reports and alerts (which do not identify members) about our website audience and ad performance. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.

5.10 Teads

On our website, we use various marketing and advertising cookies that are provided and/or used by Teads SA with registered office at 5 rue de la Boucherie, L12 17 Luxembourg (“Teads”) in order to optimize our advertising campaigns. Teads tracking technology collects information regarding the URL address, the types of device, browser and operating system information you currently use, and your IP address. Teads provides aggregated data reports on the performance of the campaign.

For more information visit: https://privacy-policy.teads.com/

5.11 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the table at the bottom of the page.

6. Bloomreach Engagement

We use the Bloomreach Engagement solution from the provider BloomReach, Inc., 82 Pioneer Way Mountain View, CA 94041, USA on our website for personalized advertisement. Through the use of cookies and other tracking technologies, we collect information about your user behaviour on the website. The cookies contain a specific ID and can thus be assigned to your user profile. We save the information collected via the cookies - insofar as we are entitled to do so on the basis of a separate consent - to your user profile (personal) in order to better tailor the content that we display to you via various channels (website, app, etc.) to your personal interests. In this context, we collect the following usage data:

• • Viewed products (incl. product category);
• • Products in the shopping cart;
• • Registration;
• • Login;
• • Newsletter subscription;
• • Checkout;
• • Respected product information (e.g. energy label);
• • Viewed product data sheet;
• • Updating the wish list;
• • Interaction with Neocom Buyers Guide.

We only link this usage data to your (personal) user profile if you have separately consented to this. Otherwise, this data will not be linked to your (personal) user profile, but will only be processed without a corresponding link in order to display interest-related online advertising.

It is possible that your data will be processed outside the European Union. In this case, we take all necessary measures within the meaning of Article 46(2) of the GDPR to protect your data, for example by concluding the EU standard contractual clauses for the transfer of data between the EU and non-EU countries. You can access the EU standard contractual clauses here Standard Contractual Clauses (SCC) | European Commission (europa.eu).

We store this information (extended personalization) for this purpose for 2 years. The legal basis for this processing is your consent.

7. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

8. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.co.uk.