Privacy Notice

This Privacy Notice aims to inform you about the data processing in connection with our website and related services. The processing of personal data takes place exclusively within the framework of the respective valid legal data protection regulations, in particular the General Data Protection Regulation (hereinafter referred to as "GDPR").

1. General information

1.1 Personal data

In accordance with Art. 4 (1) GDPR, “personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”; a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

1.2 Controller

The controller within the meaning of Art. 4 (7) GDPR is

Miele Co Ltd,
Fairacres, Marcham Road,
Abingdon,
Oxfordshire, OX14 1TW

Tel: 0330 160 6600
E-mail: info@miele.co.uk

1.3 Data Protection Officer

You can contact our Data Protection Officer at the postal address listed under 1.2 or by sending an e-mail to: dpo@miele.co.uk

2. Collection and processing related to our website

2.1 Automatically processed data when visiting

Each time you access our website, your browser automatically transmits data that are stored in the log files of the server. This includes the following data (hereinafter referred to as the "Log file data"):

• Information about browser type and browser version;
• operating system of the user;
• Internet service provider and IP address of the user; and
• date and time of the access.

The Log file data is anonymised and then evaluated on a continuous basis in order to improve the website, to adapt the website to the interests of our users and to be able to remedy errors quickly. For these purposes, the legal basis for the processing of data is our legitimate interest pursuant to Art. 6 (1)(f) GDPR.

In a non-anonymised form, Log file data are used solely to detect malfunctions and to ensure system security, including detection and tracking of improper access attempts and fraud and abuse attempts. The data are stored for 7 to 14 days and then deleted. On occasions, we require the further storage of Log file data for evidence purposes so this will not be deleted until final clarification of the respective incident has been obtained and may in individual cases be forwarded to the investigating authorities.

2.2 Processed data when using the online shop

If you actively submit data to us, for example by registering with our online shop or placing an order, we will process the data transmitted by you.

When registering for our online shop or when using the online shop, we collect and process the following information from you:

• title;
• name;
• address;
• telephone number;
• password;
• as well as date of birth (voluntary); and
• order history.

When ordering, we also process the following information:

• items ordered;
• delivery address, if different; and
• invoice and payment data.

We process the above data in order to update your registration and to process your orders. The legal basis for processing this data is performance of a contract pursuant to Art. 6 (1)(b) GDPR.

We store the data collected for the purposes of performing the contract until the expiry of the statutory or any contractual warranty and guarantee claims. Thereafter, we store the information required by commercial and tax law for the statutory periods of time for the sole purposes of making it available to the tax authorities in the event of an audit being.

Your payment data will be forwarded to the respective payment service provider for payment processing.

If you pay via PayPal, you will be redirected to PayPal's website via a link. With regard to payment processing, the data processed relate to your name, your address, your e-mail address, any telephone numbers and account or credit card information. If you have a query regarding the use of your personal data by PayPal please refer to the General Terms and Conditions, Terms of Use and Privacy Notice of PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg on the website: www.paypal.com.

Orders for Miele calendars are processed via external service providers, to whom any payments are also to be made. These service providers act on our behalf and following our instructions.

The delivery address will be forwarded to the delivery partner appointed by us. So that the delivery partner can contact you to coordinate the delivery date or in the case of delivery problems, we will provide the delivery partner with your e-mail address and, if applicable, telephone number. The respective data are transmitted solely for the respective purposes and are deleted after delivery. Some of our delivery partners offer track-and-trace services. We will transfer your e-mail address to the delivery partner in order to enable our partner to provide its track-and-trace services to you. The legal basis for the processing of the data is the consent pursuant to Art. 6(1)(a) GDPR. 

2.3 Collection service

In the event that you are in default of payment despite repeated reminders, we reserve the right to forward the data required for the execution of a collection to a debt collection agency for the purpose of fiduciary collection or to sell the outstanding claims to a collection service provider. In the event of a sale, the collection service provider becomes the holder of the claim and asserts the claims in its own name. The legal basis for the transfer of data in connection with the fiduciary collection is performance of contract pursuant to Art. 6 (1)(b) GDPR and for the transmission of data in the context of the sale of a claim our legitimate interest pursuant to Art. 6 (1)(f) GDPR.

2.4 Credit check

Our company regularly checks your credit status for contracts and –in cases where we have a legitimate interest – even for existing customers. For this purpose, we work together with a service partner from which we receive the necessary data. In order to perform the above, we will transmit your name and contact details to our service partner. The legal basis for the data processing is our legitimate interest pursuant to Art. 6 (1)(f) GDPR.

2.5 Miele Club

If you register for the Miele customer program Miele Club, we will collect the following customer data as part of the registration:

• title;
• name;
• address;
• telephone number;
• password;
• and date of birth (voluntary).

We process these customer data for the purpose of providing our customer programme. The legal basis is performance of contract pursuant to Art. 6 (1)(b) GDPR.

We store the customer data during your membership in our Miele customer program Miele Club.  Thereafter, we store the customer data only and insofar as we are obliged to store it for reasons based on commercial and tax law.

2.6 Commercial communication

If and insofar as you have given us your consent for advertising purposes, e.g. you have signed up to the e-mail newsletter, the data processing required in the context of establishing contact with you takes place on the legal basis of consent pursuant to Art. 6 (1)(a) GDPR (hereinafter referred to as "Consent"). You may revoke your consent to us at any time with effect for the future (e.g. by using the unsubscribe link included in the e-mail). It might be possible that commercial communication will be provided through our external service providers.

3. Contact and customer service

3.1 Contacting us

Our website lists different ways that you can contact us. Furthermore, you can contact us through our social media presences (e.g. on Facebook or Instagram). If you use these and contact us e.g. by e-mail, we will process the data you provided to us in order to answer your request.

We have a legitimate interest in answering your enquiries. The legal basis for the data processing is therefore our legitimate interest pursuant to Art. (6)(1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is performance of contract pursuant to Art. 6 (1)(b) GDPR.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

3.2 Miele Customer Service

You can contact Miele Customer Service in various ways, e.g. by telephone or online. In this case, we will process the data you submit to us as part of your request. Insofar as is necessary for the provision of customer service, for example, to collect the device from you, to carry out repair work or to process warranty or guarantee claims, your data will be forwarded to our service partners.

The legal basis for the processing of your data in the context of customer service is performance of contract pursuant to Article 6 (1) (b) GDPR.

With regard to customer service, data transmitted to us will be deleted upon expiry of the corresponding warranty or guarantee periods, provided and insofar as we are not obliged to store them for a longer period for reasons based on commercial and tax law.

4. Cookies

We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as "Cookies"). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as "First Party Cookies") or to another website (hereinafter referred to as "Third Party Cookies").

The information stored in the cookies tells the website that you have already visited it. This allows us to display the website in the best possible way in accordance with your preferences. Only the Cookie itself is identified on your terminal. In addition, personal data will be processed only after your explicit consent or if absolutely necessary in order to be able to use the service offered and requested by you accordingly.

You can disable certain Cookies on our Cookie settings page. Furthermore, you can generally prevent the storage of Cookies by setting your browser software accordingly; in that case, you may not be able to use all features of our website to their fullest extent.

We inform you about the use of cookies in advance with a corresponding note on a banner.

5. Analysis and targeting tools

5.1 Google services

On our website, we use various services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").

For more information about Google services please visit http://www.google.com/privacy/ads/.

5.1.1 Google Analytics

Our website uses Google Analytics for the needs-oriented design and improvement of the website. Google Analytics uses so-called cookies that are stored on your terminal and that allow an analysis of the use of the website by you. The information generated by the cookie is usually transmitted to a Google server in the US and stored there. We use the extension of IP anonymisation (referred to as IP masking) on this website, i.e. your IP address is shortened by Google within Member States of the European Union or in the other States that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator.

The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.

Google's services also include reporting on the effectiveness of our advertising efforts (including across devices), the demographics and interests of our users, and cross-device delivery features of online advertising when you have a Google Account and personalised advertising (hereinafter referred to as "personalised ads"). In this case, the legal basis of data processing is the consent you granted to Google (Art. 6 (1)(a) GDPR).

You may object to the collection or analysis of your data by Google Analytics by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs will be automatically deleted after 14 months.

For more information about the Google Analytics terms and conditions, visit http://www.google.com/analytics/terms/.

5.1.2 Google Remarketing Features

Google's remarketing feature allows us to show our users advertisements based on their interests on our other websites within the Google Ads Network (so-called "Google ads" or ads on other websites). For this purpose, the interaction of the users on our website is analysed in order to be able to show users targeted advertising even after visiting our website on other sites. Google stores a number in the browsers of users who visit certain Google services or websites on the Google Display Network. This number records the visits of these users.

The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.

You may disable the use of cookies by Google by installing the plug-in provided at the following link: www.google.com/settings/ads/plugin

5.1.3 Google Conversion Tracking

We also use Google's Conversion Tracking in this context. When you click on an ad served by Google, a 30-day conversion tracking cookie will be placed on your device. These cookies are not for personal identification. The information gathered using the conversion cookie is used to generate conversion statistics for Google Ads advertisers.

The legal basis for this data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.

You can disable Google interest-based ads on your browser by turning off http://www.google.com/settings/ads or opting out of http://www.aboutads.info/choices/.

5.1.4 Further Services of the Google Marketing Platform

In addition, our website uses further services of the Google Marketing Platform (formerly “Google doubleclick”). These services use cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent a user from receiving ads multiple times.

Google uses a cookie ID to record which ads are played in which browser and thus prevents them from being displayed multiple times. In addition, Google can use cookie IDs to track what are known as conversions, i.e. whether a user sees an advertisement and later goes to the advertiser's website and buys something there. According to Google, such cookies do not contain person information.

Your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected through the use of this tool by Google. According to Google, through the involvement of this services, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a service of Google, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find out and store your IP address.

In addition, the Google cookies allow us to understand whether you are performing certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (Conversion Tracking) (“Floodlight”). Google uses this cookie to understand the content with which you have interacted on our web sites so that it can later send you targeted advertising. 

You can prevent the tracking process by setting your browser software accordingly (e.g. third party cookies disabled), deactivate the cookies for conversion tracking by blocking cookies from the domain www.googleadservices.com in your browser settings, at www.google.com/settings/ads, for interest-based ads of the providers that are part of the About Ads self-regulatory campaign, via the link http://www.aboutads.info/choices or the link http://www.google.com/settings/ads/. We point out that in this case you may not be able to use all the features of this offer in full.

For more information about the Google Marketing Platform please visit https://marketingplatform.google.com/. You can also find more information from the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

The legal basis for the data processing is your consent pursuant to Art. (6)(1)(a) GDPR.

5.2 Facebook Custom Audiences

Our website uses the "Custom Audiences" remarketing feature of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as "Facebook"). This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. The legal basis for the processing of your data is legitimate interest pursuant to Art. 6(1(1)(f) GDPR.

The use of Custom Audience means your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further use of the data collected through the use of this tool by Facebook and therefore inform you that according to our knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed our website or have clicked on an ad from us. If you are registered with a service of Facebook, Facebook can assign the visit to your Facebook account. Even if you are not registered with Facebook or have not logged in, there is a chance that the provider will process your IP address and other identifying features.

Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.

For more information about data processing through Facebook, please see: https://www.facebook.com/about/privacy.

5.3 Amazon Conversion Pixel and Amazon Remarketing Pixel

Our website uses Amazon Conversion Pixel and Amazon Remarketing Pixel web analytics services from Amazon.com, Inc., 410 Terry Ave. North Seattle, WA, United States. The Amazon Conversion Pixel and the Amazon Remarketing Pixel use cookies that are stored on your computer that allow us to analyse the use of the Website by you, as well as personalised advertising.

You can prevent the storage of cookies by using a corresponding setting on your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent Amazon from collecting the data generated by the cookie and related to your use of the website, as well as the processing of such data by Amazon, by clicking on this link and selecting the setting "Do not personalise Ads by Amazon for this Internet Browser": https://www.amazon.de/adprefs. Alternatively, you can select the appropriate settings at http://www.youronlinechoices.com/en. An opt-out cookie will then be set in your browser, which prevents the future collection of your data by the Amazon Pixels when visiting our website. This opposition is valid as long as you do not delete the opt-out cookie.

The legal basis for this is legitimate interest pursuant to Art. 6 (1)(f) GDPR, whereby the improvement in comfort and quality of our services justifies our legitimate interest.

5.4 Smartlook

Our website uses the Smartlook analysis service of Smartsupp.com s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic.

Smartlook captures movements on the viewed websites in so-called heatmaps. This allows us to see where users are clicking and how far they are scrolling. This allows us to make our website better and more customer friendly.

This includes information about the website and the referencing URL, the date and time of the visit to the website and technical information in the form of screen resolution, operating system, browser type and device type, as well as the country and town from which the website was accessed. The users' IP address or form information will not be used for this purpose.

You can disable Smartlook using the following opt out switch: Disable Smartlook. The Smartlook privacy policy can be found here: https://www.smartlook.com/en/privacy.

The legal basis for the use of Smartlook is legitimate interest pursuant to Art. 6 (1)(f) GDPR, whereby the improvement in comfort and quality of our website justifies our legitimate interest.

6. Social media plugins

Our website uses the Facebook social media plug-in of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as "Facebook").

An overview of Facebook plug-ins can be found here: http://developers.facebook.com/docs/plugins; You can find further information on Facebook's Privacy Policy at the following link: www.facebook.com/policy.php

Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook in the USA.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.

As far as we know Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, whereby you must exercise this right to Facebook.

Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is legitimate interest pursuant to Art. 6(1)(f) GDPR.

You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.

7. Social media presence

7.1 Note regarding the Facebook Fanpage

Accessing https://www.facebook.com/MieleGreatBritain/ will take you to our fanpage on the Facebook.com social network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Facebook"). If you visit our fanpage, Facebook collects data and processes it in the US, if necessary. This also happens if you yourself are not a registered user of Facebook or simply have not logged in to your Facebook account. According to information provided by Facebook, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from Facebook cookies about your user behaviour, and other technical data. Please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Facebook about cookies on https://www.facebook.com/policies/cookies.

7.2 Note regarding Twitter

We operate the Twitter account https://twitter.com/miele_gb?lang=en or MieleGreatBritain (@Miele_GB) on the short message service, Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, (hereinafter referred to as "Twitter"). The body responsible for the data processing of persons living outside of the United States is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

When you use Twitter, your personal data are collected, transmitted, stored, disclosed and used by Twitter, transmitted, stored and used wherever you reside in the United States, Ireland and any other country in which Twitter operates.

We have no influence on the processing of the collected data, as it is performed solely by Twitter. Information about which data are processed by Twitter and used for which purposes can be found in the Twitter Privacy Policy: https://twitter.com/privacy

7.3 Note regarding Instagram

We run the Instagram account https://www.instagram.com/miele_gb/?hl=en or Miele Great Britain (@miele_gb) on the social network Instagram, which is part of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Instagram"). If you visit our account, data will be collected from Instagram and processed in the US, if necessary. This also happens if you yourself are not a registered user of Instagram or have not logged in to your Instagram account. We have no influence on the processing of the collected data, as it is performed solely by Instagram. According to information provided by Instagram, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from Instagram cookies about your user behaviour, and other technical data. Please refer to the Instagram Privacy Policy, which you can access here: https://help.instagram.com/519522125107875?helpref=page_content.

7.4 Note regarding YouTube

We operate the YouTube Channel https://www.youtube.com/channel/UCfXwDm8rRwCIiU3qU-wNINQ (Miele Great Britain) on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as "YouTube"). If you visit our channel, data will be collected from YouTube and processed in the US, if necessary. This also happens if you yourself are not a registered user of YouTube or have not logged in to your YouTube account. We have no influence on the processing of the collected data, as it is performed solely by YouTube. According to information provided by YouTube, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from YouTube cookies about your user behaviour, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.

8. Job applications

If you apply via the Miele application portal or form or otherwise for a position with us and send us application documents, we will process the personal data you provide in this context only for the purpose of the application process.

Insofar as you have applied for an advertised position, the documents will be automatically deleted six months after completion of the application procedure, provided deletion does not conflict with our legitimate interests. In the case of an application without reference to an advertised position (unsolicited application), the application will be kept for a maximum period of one year in order to contact you, if necessary, with regard to a vacancy that arises during this time. At any time you have the option of requesting the deletion of your application prior to expiry of the scheduled retention periods. In the case of a successful application, the data provided to us will be stored in your employee file in compliance with the legal requirements.

If you have applied for an position with another Miele Group company, we will forward your application to the respective company for the purpose  of deciding on the establishment of an employment relationship.

As far as we process your data for the decision on the establishment of an employment relationship, the legal basis the performance of our employment contract with you and our legitimate interests of managing our relationship with you (where the processing activities are not strictly speaking necessary for the performance of a contract.

In all other cases, the legal basis for storing your application data is your consent in accordance with Art. 6(1) lit. (a) GDPR.

9. Miele trade fair presence

If you visit one of our booths, we collect your data if you provide us with such, e.g. by handing over your business card. We process these data to respond to your queries, e.g. contact for further discussions or offers. If this is necessary to respond to your queries (e.g. when requesting a contact abroad), we will forward your data to the responsible person of the respective company of the Miele Group.

We have a legitimate interest in answering your enquiries. The legal basis for the data processing is our legitimate interest pursuant to Art. (6)(1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is performance of contract pursuant to Art. 6 (1)(b) GDPR. If you give us your consent for such, the legal basis is Art. 6 (1)(a) GDPR. You may revoke your consent at any time with effect for the future.

When contacting us, data transmitted to us will be deleted after dealing with your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

At our booths, we also occasionally take pictures and film recordings for documentation, marketing and press purposes, which are then published via i.a. our social media channels (e.g. Facebook, YouTube or Instagram). In this case, we expressly point this out to you by posting a notice on the stand. You may revoke any consent granted to us regarding the use of an image at any time with effect for the future.

10. Access to your personal data

Within the context of the data processing described in this privacy notice, it might be possible that we transfer personal data to the following categories of recipients (in addition to the recipients expressly stated in this privacy notice):

• authorized agents and other consultants (e.g. attorneys, tax accountants, auditors);
• service providers;
• companies of the Miele Group (https://www.miele.com/en/com/subsidiaries-2156.htm);
• insurance companies; and
• state agencies and governmental bodies.

We only transfer personal data to third parties insofar it is required to fulfil our contractual obligations, in case we have or the respective third party has a legitimate interest in processing the personal data or if you have given consent to the transfer. Furthermore, we only transfer personal data to third parties if and insofar we are obligated to do so according to applicable law, regulatory action or court order.      

11. Your Rights

Data subjects have various rights under the GDPR where certain conditions apply. These include in particular:

• Right to access: According to Art. 15 GDPR, you can request a confirmation as to whether personal data concerning you is being processed by us. If such processing is available, you may also request further information about the processing from us.
• Right to rectification: In accordance with Art. 16 GDPR, you are entitled to rectification and/or completion if the processed personal data concerning you is incorrect or incomplete.
• Right to restriction of processing: You may request, pursuant to Art. 18 GDPR, that the processing of your personal data be restricted.
• Right to erasure: According to Art. 17 GDPR, you also have the right under certain circumstances to demand the deletion of your personal data stored about you.
• Right to data portability: In accordance with Art. 20 GDPR, you are also entitled to receive the personal data that you have provided in a structured, common and machine-readable format and to transmit it without any obstruction from us to another controller.

12. Right to complaint

You have the right to complain about the handling of your personal data  to a data protection authority.

13. Right of objection

If your personal data are processed on the basis of legitimate interests pursuant to Art. 6(1)(f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for this arising from your particular situation or if your objection is based on being targeted to marketing purposes. In the latter case, you have a general right of objection, which is implemented by us without any particular situation being specified.

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

             https://www.miele.com/de/com/cybersicherheit-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookie settings

Cookie Policy

Last updated: 03.12.2023

Miele Company Limited (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

•     
• • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
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• • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

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• • Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
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• • Help us remember products that you have added to your shopping cart or notepad.
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• • Show you the quantity of products you have added to your shopping cart or notepad on the website.
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• • Remind us of your chosen language during the session, so that you can navigate our pages more easily.
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• • Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
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• • We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.
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• •To provide you with personalised advertising and offers tailored to your needs.

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

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• • Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
•     
• • For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
•     
• • For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
•     
• • For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

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• • View cookies,
•     
• • Allow cookies,
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• • Disable all or certain cookies,
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• • Disable all cookies when closing the browser,
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• • Blocking cookies,
•     
• • Notify when a cookie is to be set,
•     
• • Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Art. 6 (1) (f) GDPR. That legitimate interest is the assistance Google Tag Manager provides us in implementing and managing our use of cookies and tracking tags.

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests Article 6(1) (f) GDPR. The legitimate interest is that this processing is required for navigation of the websites and for the use of their functions. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1 SAP Customer Data Cloud (formerly Gigya) - Online Shop Household Appliances

On our website for our online shop for household appliances we use various cookies for essential purposes that are provided and/or used by SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany (“SAP”). We use a series of necessary cookies, which are provided and / or used by SAP and which are necessary for the proper functioning of the website. SAP provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the SAP Customer Data Cloud can be found here.

3.2 OneTrust LLC

On our website, we use a Consent Management Platform provided by OneTrust LLC, Building 600, 1200 Abernathy Road Northeast, Atlanta, Georgia, 30328, USA (“OneTrust”). OneTrust is a cookie consent solution that enables Miele to operationalize cookie compliance for different legal frameworks around the world. OneTrust enables us to generate cookie banners, to store your consent settings, as well as inform you of the use of various cookies on the website. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

3.3 Intershop Commerce Platform – Online Shop Professional

On our website for our Online Professional Shop we use various cookies for essential purposes that are provided and/or used by Intershop Communications AG, Steinweg 10, 07743 Jena, Germany (“Intershop”). We use a series of necessary cookies, which are provided and / or used by Intershop and which are necessary for the proper functioning of the website. Intershop provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the Intershop can be found here.

3.4 Go Instore – SYM-SYS Ltd.

On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. Sym-Sys Ltd. uses cookies and similar technologies like “Session Storage” and “Local Storage” in order to provide the services. Without such technologies, the Go Instorie service is not useable. These technologies will only be used if you actively request to use the of the Go Instore service. Please find more information to Sym-Sys Ltd and the Go Instore service on www.goinstore.com.

3.5 Neocom.ai – Buyers Guide

On our website, we use the Guided-Selling-service, a so-called Buyers Guide, provided by our service provider, Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). In order to provide you with our Guided-Selling-service, we must use a technology named “Session storage” in order to group multiple uses of the Guided-Selling-service in one browser session. Without such technology, the Guided-Selling-service is not useable. This technology will only be used if you actively request to use the Guided-Selling-service. Please find more detailed information about Neocom and data processing activities related to the use of the Guided-Selling-service in our privacy notice.

3.6 Further Details

Further details about the essential cookies that we use can be found in the table at the bottom of the page.

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analytics cookies). With these cookies we collect and store the following data:

- Frequency of page visits

- Search Keywords

- Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent under Article 6(1) (a) GDPR. You can revoke your consent at any time with effect for the future, in the cookie settings in our “Privacy Preference Centre".

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.2 OneTrust LLC

On our website we collect anonymized Opt In vs Opt Out rates through the Consent Management Platform OneTrust. We collect this information based on legitimate interest Article 6(1) (f) GDPR, as it allows us to measure consent rates and improve the user experience. In the event you agree to the use of analytics cookies, we will collect data about your interaction with OneTrust generated consent banner. OneTrust allows us to perform aggregate analytics, including information about Browser Type, Country and Platform of our users(Desktop/Mobile/Tablet). The data collected does not allow for identification of a natural person. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

4.3 Go Instore – SYM-SYS Ltd. – Sales Attribution

In the event you agree to the use of analytics cookies, we will use the data of your interaction with our Go Instore services and your corresponding use of our webshop for sales attribution purposes. The data will be anonymized and would not allow any reidentification of a specific userPlease find more information to Sym-Sys Ltd and the Go Instore service on www.goinstore.com.

4.4 Hotjar

On our website we use cookies for analysis purposes that are provided and/or used by Hotjar Ltd (“Hotjar”), Dragonara Business Centre, 5^th floor, Dragonara Road, Paceville St Julian’s STJ 3141 Malta.

Hotjar cookies are used to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting our site. This is done to operate our site and provide visitors to our site with a better experience by providing us with insights on how visitors use our site. For further details, please see Hotjar’s support site.

You can control the use of cookies and tracking technologies through your browser settings.

Further details about all the individual analytics cookies we use can be found in the table at the bottom of the page.

4.5 Optimizely

On our website we use an A/B testing tool provided by our technical service provider Optimizely AB, Torsgatan 11, Box 7007, 103 86 Stockholm, Sweden. Optimizely allows us to compare two versions of our website and then determine which version results in better performance. For this purpose, we must use Cookies and similar technologies named “Session storage” and “Local storage”, in particular, for identifying visitors, tracking their actions, and delivering consistent experiences across page loads. We collect a Visitor ID and an IP Address, which is anonymized by default.

For a small portion of our website visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; no personal data is collected. Cookies on the browsers of visitors who are sampled for this telemetry data are dropped from domain rum.optimizely.com.

For more information about Optimizely, please visit https://www.optimizely.com/trust-center/privacy/.

4.6 Further Details

You can deactivate analysis cookies. Further details about all of the individual analytics cookies we use can be found in the table at the bottom of the page.

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond a website owners’ website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can withdraw your consent at any time with effect for the future, in the cookie settings in our “Privacy Preference Center”.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1 Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines.  These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Microsoft Ads Remarketing and Conversion Tracking

On our website, we use various marketing cookies that are provided and/or used by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, US ("Mircosoft"). Microsoft sets cookies on your device if you have reached our website via a Microsoft Bing ad. This enables Microsoft and us to recognize that someone has clicked on an ad and has been redirected to our website and to track your actions in order analyze the effectiveness of our conversion. We only learn the total number of users. Microsoft collects, processes and uses information via the cookies, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements.

For more information, visit Microsoft Privacy Statement – Microsoft privacy and choice.microsoft.com/en/opt-out.

5.4 Qualtrics

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com[DE4] .

5.5 Rakuten Marketing LLC dba Rakuten Advertising

On our website, we use various marketing cookies that are provided and/or used by Rakuten Marketing LLC dba Rakuten Advertising, 800 Concar Drive Suite 175, San Mateo, CA 94402, US, (“Rakuten Advertising”). Rakuten Advertising is an online digital advertising company that provides services to a network of publishers and advertisers. Those services include affiliate marketing, performance marketing, personalized advertising and optimization, measurement and reporting, facilitation of advertising-related transactions between network participants, and other online advertising tools and technologies. Rakuten Advertising sets cookies on your device if you have reached our website by interacting with a Rakuten advertising program. The cookies contain a unique identifier that can be used to track your activity. This enables Rakuten Advertising and us to track referrals and to attribute conversions to corresponding affiliates. The tracking is required to identify the affiliate responsible for a referral, so that the affiliate can be properly credited for the conversion. You can find more information about the individual cookies we use for Rakuten Advertising and the purposes for which we use them in the table below. 

For more information, visit https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf, https://go.rakutenadvertising.com/hubfs/Cookie-Policy.pdf, and https://rakutenadvertising.com/legal-notices/. You can exercise your rights with regard to cookies Rakuten Advertising uses for their services directly via this link: https://go.rakutenmarketing.com/hubfs/legal-notices/Data-Subject-Rights-Request-Confirmation-of-Identify.pdf.

5.6 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the table at the bottom of the page.

6. Bloomreach Engagement

We use the Bloomreach Engagement solution from the provider BloomReach, Inc., 82 Pioneer Way Mountain View, CA 94041, USA on our website for personalized advertisement. Through the use of cookies and other tracking technologies, we collect information about your user behaviour on the website. The cookies contain a specific ID and can thus be assigned to your user profile. We save the information collected via the cookies - insofar as we are entitled to do so on the basis of a separate consent - to your user profile (personal) in order to better tailor the content that we display to you via various channels (website, app, etc.) to your personal interests. In this context, we collect the following usage data:

•     
• • Viewed products (incl. product category);
•     
• • Products in the shopping cart;
•     
• • Registration;
•     
• • Login;
•     
• • Newsletter subscription;
•     
• • Checkout;
•     
• • Respected product information (e.g. energy label);
•     
• • Viewed product data sheet; and
•     
• • Updating the wish list.

We only link this usage data to your (personal) user profile if you have separately consented to this. Otherwise, this data will not be linked to your (personal) user profile, but will only be processed without a corresponding link in order to display interest-related online advertising.

It is possible that your data will be processed outside the European Union. In this case, we take all necessary measures within the meaning of Article 46(2) of the GDPR to protect your data, for example by concluding the EU standard contractual clauses for the transfer of data between the EU and non-EU countries. You can access the EU standard contractual clauses here Standard Contractual Clauses (SCC) | European Commission (europa.eu).

We store this information (extended personalization) for this purpose for 2 years. The legal basis for this processing is your consent.

You can disable "Full Personalisation" cookies by managing your settings in the Privacy Preference Centre. For more details on each of the "Full Personalisation" cookies we use, please see the table at the bottom of the page.

7. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

8. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.co.uk.